The Value of Master DataThe next step toward data-inspired growth is to develop a strategy for commercial entity mastering.
Once you have an accurate view of your data you can enhance your enterprise-wide data management through organization - also known as identity resolution (or matching) and linkage, where you'll connect the relevant entities to one another throughout their hierarchy. Organization of your company-wide databases helps to reveal risks and opportunities across the enterprise.
Cultivate an actionable view of the enterprise
Seamlessly linking the entities residing in multiple databases across the enterprise enables you to more accurately see the interconnected business relationships that can help enable your MDM initiatives. By identifying the appropriate business entities and associating them across their extended legal ownership relationships, you get a rich view that can reveal opportunities for growth and mitigate risk.
Create a harmonious data relationship
The more you connect and expose entities across your silos, the greater your visibility into the cross-company interactions with customers and suppliers. This can be a catalyst for business transformation and insights, as well as the foundation for any successful MDM deployment. Exposing relationships across product lines, branches and countries can let you evaluate sales coverage, modify compensation plans, renegotiate terms and conditions, adjust compliance policies, improve customer experiences, build advanced segmentation categories and manage supply chain risk.