End Your Data Challenges Now
Marketers juggle multiple technologies when searching for the right audience. Forrester states that 80% of B2B firms struggle to manage customer data. This results in siloed data across systems and teams, wasted budget, and poor customer growth and experiences. That’s where a CDP comes in.
Connect
Create a clear view of customers and prospects by connecting data silos
Create a clear view of customers and prospects by connecting data silos
Segment
Identify ideal prospects and improve productivity and impact audiences using AI and Dun & Bradstreet data
Identify ideal prospects and improve productivity and impact audiences using AI and Dun & Bradstreet data
Activate
Drive personalized omnichannel campaigns, better team alignment, and a stronger ROI with targeted audience segments
Drive personalized omnichannel campaigns, better team alignment, and a stronger ROI with targeted audience segments
Engage Customers with Confidence
Why D&B Lattice is the Leading CDP:
Stronger Identity Resolution
Unify disparate data sources by leveraging our strong online and offline identity resolution capabilities powered by Live Business Identity and the D‑U‑N‑S® Number.
AI-Powered by the Data Cloud
Prioritize audiences faster with AI-powered analytics connected to the Dun & Bradstreet Data Cloud for even greater precision in targeting.
Omnichannel Connectivity
Orchestrate consistent account-based marketing (ABM) campaigns aligned with sales by connecting customer data to downstream AdTech, MarTech, and CRM systems.
Recognized by Analysts, Loved by Users
D&B Lattice was named a Leader in “The Forrester New Wave™: B2B Customer Data Platforms, Q219,” “The Forrester Wave™: B2B Customer Analytics Q119,” a Leader in ABM by OBVUM, named a Market Leader in ABM Platforms category by FeaturedCustomers, and was voted Best Marketing and Sales Intelligence solution by CODiE. It also boasts a 4.5/5 customer rating on G2 Crowd and received accolades for “Highest User Adoption”, “Easiest To Do Business With”, “Easiest To Use”, and “Best Support”.
Are you a happy user of D&B Lattice? Leave us a review – we’ll give you a little gift to show our appreciation.
- Pipeline increased 13%
- Conversion rate increased 27%
- Deal size increased 20%
- Leads increased 126%
- Deal size increased 20%
- Time-to-close decreased 25%
- 2X greater reach
- 33% higher engagement
- 200% increased MQL
"By using data and insights from D&B Lattice, we can craft for our clients compelling ABM strategies and develop 1:1 digital experiences that are designed to attract, engage, and convert.“ - Saber Sherrard, Vice President, Bain & Company, Inc.
