End Your Data Challenges Now
Marketers juggle multiple technologies when searching for the right audience. Forrester states that 80% of B2B firms struggle to manage customer data. This results in siloed data across systems and teams, wasted budget, and poor customer growth and experiences. That’s where a CDP comes in.
Connect
Create a clear view of customers and prospects by connecting data silos
Create a clear view of customers and prospects by connecting data silos
Segment
Identify ideal prospects and improve productivity and impact audiences using AI and Dun & Bradstreet data
Identify ideal prospects and improve productivity and impact audiences using AI and Dun & Bradstreet data
Activate
Drive personalized omnichannel campaigns, better team alignment, and a stronger ROI with targeted audience segments
Drive personalized omnichannel campaigns, better team alignment, and a stronger ROI with targeted audience segments
Engage Customers with Confidence
Why D&B Lattice is the Leading CDP:
Stronger Identity Resolution
Unify disparate data sources by leveraging our strong online and offline identity resolution capabilities powered by Live Business Identity and the D‑U‑N‑S® Number.
AI-Powered by the Data Cloud
Prioritize audiences faster with AI-powered analytics connected to the Dun & Bradstreet Data Cloud for even greater precision in targeting.
Omnichannel Connectivity
Orchestrate consistent account-based marketing (ABM) campaigns aligned with sales by connecting customer data to downstream AdTech, MarTech, and CRM systems.
Recognized by Analysts, Loved by End Users
D&B Lattice was named a Leader in "The Forrester New Wave™: B2B Customer Data Platforms, Q219,” “The Forrester Wave™: B2B Customer Analytics Q119,” a Leader in ABM by OVUM, and was voted Best Marketing and Sales Intelligence solution by CODiE. It also boasts a 4.5/5 customer rating on G2 Crowd.
Embrace Precision and Outperform the Competition
Leveraging insights from the Data Cloud, our solutions help optimize your data, analyze and segment key markets and customers, target and engage across channels, and access critical sales intelligence to close business faster.
Establish Trust and Alignment with Sales
By combining in-depth market intelligence from D&B Hoovers and client intelligence from Lattice Buyer Insights in your CRM, Dun & Bradstreet enables sales professionals to prioritize your best prospects, accelerate call preparation, and craft targeted messaging that resonates with decision makers.
