The power of analytics in the hands of marketers
Market Insight is an innovative data analysis and visualization tool that allows you to better understand your customers and opportunities.
Get a complete view of your customer base, combining your customer data with Dun & Bradstreet’s global business database
Create a scoring model to profile and pinpoint the prospects who are most like your best customers
Leverage powerful charting tools to graphically view your data in different ways
View results in a Venn Diagram with segment counts to identify cross-sell opportunities
Conduct a penetration analysis to understand market opportunity
Augment data with rich firmographics, including newly enhanced geocodes, corporate hierarchies & analytics for better decision making.
How It Works
Access across the enterprise
Dun & Bradstreet products serve every aspect of an organization seeking to activate deep data insight to build valuable relationships