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Dun & Bradstreet and Salesforce

Empower your organization with accurate, actionable data in Salesforce.


Customer success is at the foundation of what both Dun & Bradstreet and Salesforce have offered through our partnership. As the sole commercial data provider powering Data.com, Dun & Bradstreet is partnering with Salesforce to make the Data.com end-of-life migration a seamless and successful transition for our customers.

In tandem with the Salesforce development of the lightning data platform, Dun & Bradstreet is collaborating with Salesforce to ensure a seamless path for continued use of Dun & Bradstreet data. The new D&B Optimizer for Salesforce and D&B Hoovers will empower your organization with accurate, actionable data, as well as the ability to accelerate sales for your business. We remain mutually committed to our customer's success by leveraging world-class D&B Master Data to help them make better go-to-market decisions and execute more effectively.

Want to maximise the effectiveness of your Salesforce investment? Looking for the official Data.com migration path?


Leverage Dun & Bradstreet’s comprehensive commercial database of over 300 million business records from 30,000 sources in more than 190 countries, updated 5 million times a day
Ensure the data powering your Salesforce instance is accurate and actionable with automated data management, real-time enrichment, and improved segmentation
Access real-time business intelligence and powerful search capabilities to shorten sales cycles, build pipeline faster, and generate higher returns on sales and marketing initiatives

The Data You Need to Drive Growth

As the official migration path and sole commercial data provider powering Data.com, Dun & Bradstreet would like to offer you a free trial of the new D&B Optimizer for Salesforce. D&B Optimizer for Salesforce enables your organization to have confidence in segmenting the market, identify priority targets, and ensure alignment across your business, while reducing the costs associated with bad data. D&B Optimizer for Salesforce continuously manages data quality inside your Salesforce environment so you don’t have to.

Accelerate Sales with Valuable Insights and Intelligence

Build pipeline faster, shorten sales cycles, and increase win rates with D&B Hoovers from Dun & Bradstreet. D&B Hoovers turns your Salesforce instance into a more powerful B2B prospecting and account management resource. With a robust integration into Salesforce, sellers gain access to prospecting tools and deep-dive sales intelligence including contacts, news, and real-time triggers directly from your account, contact, and lead records. If you’re a current Prospector customer, this is the perfect solution for you.


Data Strategy Blueprint Series: Data Quality & Integration

Building a structure to bear the load of a successful business requires an intelligent plan. Structural plans start with a foundation and frame. Today that means solid, high-quality data that strengthens the walls of the business, connects power throughout the organization, and pipes in insights about your customers and prospects.

This series is focused on helping you design that blueprint, with guidance from the architecture experts at Dun & Bradstreet and Salesforce.

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