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Article
Connecting with the prospects who need you, when they need you most
The Editors
15 January 2025
Bystronic partnered with Dun & Bradstreet to deliver data-driven prospecting and increased revenue
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Small Business
Gender Pay Gap Report
The Editors
24 December 2024
Latest report containing 2018 gender pay gap information for Dun & Bradstreet’s UK business.
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Article
Automating compliance and sanctions screening on a global scale
The Editors
4 December 2024
Generali Global Corporate & Commercial partners with Dun & Bradstreet to automate compliance and sanctions screening on a global scale
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Small Business
Fight Customer Churn with Data & Sales Analytics
The Editors
16 July 2024
Want repeat business? Learn how to find the customers that are likely to buy more and buy again.
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Small Business
Prepare to Be a Data-Driven Organization
The Editors
3 July 2024
Help improve decisions and results with a strong data foundation
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Article
The B2B Marketing Trends for 2024
Matthias Schneider
18 April 2024
Third-party cookies, Artificial Intelligence,automation and risk management: these are the most important B2B marketing trends for 2024.
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The 5 B2B Sales Trends for 2024
The Editors
18 April 2024
More data, better personalisation, optimum timing, risk management: these are the most important B2B sales trends for 2024.
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Article
Reflections on the bank of the future
Sara de la Torre
19 March 2024
How data and being data-driven are key to digitalisation in banking
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Small Business
See How Floor & Decor is Driving Success With D&B Hoovers.
The Editors
29 February 2024
What if one solution could help you reach and engage new buyers while also helping you build stronger relationships with your current customers?
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Small Business
How Sage uses our data to underpin their sales and marketing operations
The Editors
27 February 2024
Sage partnered with Dun & Bradstreet to deliver total data-driven sales and marketing support throughout the customer lifecycle
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Article
7 Trends impacting the insurance industry in 2024
James Harrison
27 February 2024
Understand the trends already impacting the corporate insurance industry in 2024 and how data can help navigate challenges
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Small Business
Latest B2B Data Report Shows We Need to Shift Data Attitudes
The Editors
6 February 2024
Learn why sharing the responsibility for data management can help teams ultimately optimize their work and improve business performance.
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Small Business
12 % greater efficiency in Sales due to integrated CRM processes
Matthias Schneider
24 January 2024
Manual work, incorrect data and poor quality leads can all lead to a sense of frustration in Sales. So what’s the solution? Integrated CRM processes. Read on to ...
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Video
AI is disrupting search engine marketing – are you ready?
Greg Woods
22 January 2024
3 tips for data-driven marketing
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Small Business
How resilient is your sales pipeline?
The Editors
21 December 2023
Answer 5 quick questions to assess how resilient your sales pipeline is and how to drive growth opportunities even in time of uncertainty.
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Article
Building sales & marketing resilience in a recessionary environment
The Editors
2 November 2023
Building sales & marketing resilience in a recessionary environment requires a sophisticated approach to data management and interpretation.
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Article
The Five Hurdles to Successful Master Data Management
The Editors
30 October 2023
Congratulations! You’ve convinced your management team of the need for a master data management strategy. Now what?
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Video
IRIS Software drives consistent engagement with prospects and customers
The Editors
26 October 2023
How Dun & Bradstreet helped IRIS Software provide better quality data to the Sales and Marketing teams so they drive growth and international expansion
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Article
Data-driven initiatives to accelerate growth
The Editors
9 October 2023
Data-driven initiatives to accelerate market growth and align sales & marketing
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Article
4 Top Tips for Building Data Driven Growth & Resilience
The Editors
7 September 2023
Read our infographic for 4 top tips for growth through data and technology.
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Article
Data Practitioners Are the Essence of Dun & Bradstreet
George C. L'Heureux, Jr.
7 September 2023
Meet our data experts. Listen as they share experiences and best practices on the data management topics that are important to our customers.
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Article
5 Stages to Recognizing You Have a Master Data Problem
The Editors
7 August 2023
We’ve identified five stages of “data anger” to help put you on the path to data serenity.
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Report/Study
How to Strengthen Business Resilience in your Company
The Editors
29 May 2023
Learn how to build resilience in your business and stay strong in the face of challenges. Get expert tips, tools, and strategies. Click now to find out more!
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Article
A Data-First Approach Drives Business Growth
The Editors
23 March 2023
Planning for uncertainty is becoming a part of B2B strategic plans. A data-first approach that unifies teams around a single source of truth is paramount to dri ...
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Article
Southwest's Meltdown Is a Wakeup Call to Data Leaders
Amy Cooper
13 February 2023
Southwest Airlines' challenges teach us that organizations need to adopt a data-centric approach to IT modernization, investing in data first and in IT second.
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Article
3 Winning Plays for Sales Leaders
The Editors
25 January 2023
Learn how to reach buyers faster and close more deals in 2021 with these actionable insights offered by Dun & Bradstreet.
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Article
Data Management 2022 Thought Leadership Recap
The Editors
12 January 2023
Make sure you didn't miss this valuable content! We’re sharing some of our popular topics and posts in 2022 from our data management experts.
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Article
Dun & Bradstreet's 2023 Data Predictions: What To Expect In The Next Year
Edward Thorne
9 January 2023
Discover the key data predictions from Dun & Bradstreet, set to impact businesses in the year ahead.
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Article
Essity — A Data Transformation Across Borders
The Editors
7 December 2022
This leading global health company needed to combine data from multiple systems, business processes, and regions for a more holistic view of their business.
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Article
Got Data? Then You’ve Probably Got a Data Problem
The Editors
6 December 2022
Protecting our company’s data assets is a responsibility that lies within every department, not just the data team.
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Article
How Data Can Drive Resilience in Adversity
The Editors
2 December 2022
Discover the key takeaways from a recent panel session on the use of data to drive resilience. The conversation ranged from data and AI to helping employees thr ...
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Article
Eight tips to help future proof your sales pipeline
The Editors
7 November 2022
Eight tips to help futureproof your sales pipeline
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Article
Our Data Makes the Difference
The Editors
7 November 2022
View our infographic to see how our data makes the difference enabling B2B sales teams to unlock B2B intelligence to target the right prospects, better understa ...
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Article
Top Challenges Managing B2B Data and What You Can Do
Joseph Santos
11 October 2022
Bad data seems to be the villain preventing us from having a real data-driven business. Here’s a look at some of the causes — and some solutions.
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Article
Businesses Believe Data Will Become More Important than Business Relationships
Isabell Bergbold
19 September 2022
This article explores findings from Dun & Bradstreet's Future of Data Report on the importance of data in business relationships.
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Customer Story: Building a GTM Data Single Source of Truth in 60 Days
The Editors
29 August 2022
Learn how a global fintech provider achieved truly data-led marketing and sales strategies and tactics in just 60 days
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eBook
Win With ABM: A guide to building and scaling your ABM program
The Editors
10 August 2022
Learn how to create and scale an ABM program in simple terms
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Podcast
Episode 87: Driving Digital Transformation Through Data
The Editors
9 August 2022
Will Hudson, Vice President of Dell Customer Experience and Data Transformation discusses how the value of data can drive digital transformation and create mean ...
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Article
Cleaning, enriching and maintaining – how DPD mastered master data
The Editors
11 July 2022
How DPD work with Dun & Bradstreet to clean, enrich and maintain their data.
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Small Business
The new reality of the B2B market requires a smarter way of looking at prospects
The Editors
20 June 2022
Trying to find more international prospects but don’t know where to start? With B2B sales prospecting having become even more challenging in recent years, the s ...
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Article
Account Based Marketing With Siemens PLM Software
The Editors
6 June 2022
Account Based Marketing With Siemens PLM Software
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Article
5 Disruptors Impacting B2B Revenue Teams
The Editors
6 June 2022
These five disruptors, surfaced during Covid-19, are transforming the way marketing and sales teams are operating today.
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Article
Your CRM Might Be Filled With Bad Decisions Waiting To Happen
Joseph Santos
23 May 2022
Don’t let your CRM and RevOps processes fall prey to bad data. Here are four causes of bad data in your CRM and four ways to improve data quality.
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How Bidtellect Improved Ad Spend ROI with Precise Audience Targeting
The Editors
11 May 2022
In a head-to-head test, Bidtellect found that Dun & Bradstreet's audiences increased traffic and engagement and improved ad spend ROI.
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Article
New Marketing Strategies for the Cookieless World
The Editors
12 April 2022
Get up to speed on what’s happening to 3rd party cookies and how you can adjust your digital marketing strategies for the new landscape.
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Article
D&B Rev.Up ABX Scores a “Leader” Rating, RealCDP Certification
The Editors
18 March 2022
See why D&B Rev.Up ABX is a leader in The Forrester New WaveTM: B2B Standalone CDPs, Q4 2021 and achieved a RealCDP Certification and why you should care.
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Article
International Women's Day 2022
The Editors
7 March 2022
Celebrating the achievements of women and girls around the globe.
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Article
Data Management: The Key to Strong Revenue Operations
Joseph Santos
3 March 2022
Foundational Revenue Operations data is the driving force behind a well-executed ABM program. Here are six key facets of data management to account for in your ...
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Video
Data Talks Episode 23: Leveraging the Match Data Profile
George C. L'Heureux, Jr.
17 February 2022
Alternate match points can help optimize matching and stewardship to allow you to achieve the velocity that your stakeholders demand.
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Article
Exploring The Future Of Data
Anthony Scriffignano, Ph.D.
15 February 2022
Anthony Scriffignano shares his insights on our latest report, The Future of Data.
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Webinar
Kicking Off 2022 Strong With Expert Best Practices
The Editors
8 February 2022
In this on-demand webinar recording, join Forrester and Dun & Bradstreet as we deep dive into what worked well for high-performing teams in 2021 – and how your ...
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Video
Data Talks Episode 22: URL and Email Address Matching
George C. L'Heureux, Jr.
3 February 2022
There are two primary uses cases where domain matching is helpful: when name and address aren’t enough and where the company information is incomplete.
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Article
The Evolution of Data
Anthony Scriffignano, Ph.D. SVP, Chief Data Scientist, Dun & Bradstreet
2 February 2022
Anthony Scriffignano, SVP and Chief Data Scientist at Dun & Bradstreet, and Inderpal Bhandari, Global Chief Data Officer at IBM explore the evolution of data ov ...
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Article
The Master Data Management Journey
Joseph Santos
20 January 2022
Data shouldn’t be at the heart of your master data management journey; People should be… communicating and committing to business goals.
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Article
The Truth About a Single Source of Truth for Data
Joseph Santos
14 January 2022
The single source of truth is a result of a well-designed and executed data strategy, to provide actionable, dependable, and accurate data at scale.
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Video
Data Talks Episode 21: Assessing MDM Software Choices
George C. L'Heureux, Jr.
5 January 2022
Even with a data-centric approach, MDM software remains an integral part of most organizations’ solution stack; you need to know how the available options addre ...
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Article
There's Not a Data Shortage; It's an Expertise Shortage
Joseph Santos
20 December 2021
Data challenges are not always due to the lack of data. The issue. is lack of data management expertise or attention paid to data management.
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Video
Data Talks Episode 20: Navigating Data Technology Migrations
George C. L'Heureux, Jr.
20 December 2021
Switching technologies can be one of the most harrowing times for data teams; understanding likely failure points and constant communication can mitigate the ri ...
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Video
Data Talks Episode 19: The Critical Importance of Data Context
George C. L'Heureux, Jr.
13 December 2021
Data professionals need to understand the details behind the data elements they use; even simple-seeming data could have hidden subtleties that impact analytic ...
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Report/Study
Insights From Our 8th Annual B2B Sales and Marketing Data Report
Sean Crowley
9 December 2021
Follow the Leaders! Our report reveals that the COVID-19 pandemic accelerated the need for revenue teams to align around goals, data, and technology.
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Article
The First Rule of Data Stewardship: Don't Talk About Data Stewardship
Joseph Santos
2 December 2021
Data stewardship is crucial to the success of any data-driven enterprise. Here are three core components of a successful data stewardship initiative.
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Article
Embracing the Multifaceted Golden Record
George C. L'Heureux, Jr.
24 November 2021
Adopting a multifaceted approach to a “Golden Record” can help organizations balance agility and the value of their data governance efforts.
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Video
Data Talks Episode 18: What COVID-19 Taught Us About Matching
George C. L'Heureux, Jr.
18 November 2021
COVID-19 has forced companies to reevaluate their business processes. The rules they use to automate identity resolution are no exceptions.
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Article
Better Living Through Data Process Automation
George C. L'Heureux, Jr.
16 November 2021
Data process automation is a bit like home electricity. Many of the components are hidden behind walls, so we tend not to be concerned with things we can’t see ...
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Establishing a Single View of Your Customer Shouldn't Be Difficult
Adam Leslie
11 November 2021
The concept of Six Degrees of Separation has gained special significance in the age of COVID-19. Here we explore the application for businesses.
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Article
Empowering Compliance Together
Nick White
10 November 2021
Learn how data and technology can help revolutionise the KYC process.
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Video
Data Talks Episode 17: Sales and Employee Segmentation
George C. L'Heureux, Jr.
9 November 2021
B2B marketing often depends on knowing the size of your prospects, but reliable data can be difficult to come across. Intelligent estimation can be the key to s ...
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Article
Stronger Match. Greater Reach. Better Digital Results.
Stacy Greiner
8 November 2021
Dun & Bradstreet's acquisitions of Netwise and Eyeota further our vision of helping marketers target and reach audiences with precision around the globe.
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Customer Story
Customer Story: How Sierra Wireless Scaled Growth with RevTech
The Editors
29 October 2021
Sierra Wireless saw exciting increases in ROI and conversions when they used Rev.Up ABX to scale and automate their account-based-marketing efforts.
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Video
Data Talks, Episode 16: Finding Your Organization’s Data Truth
George C. L'Heureux, Jr.
28 October 2021
Every organization has a unique way of seeing the world. Third-party data helps to refine that view, but it still requires expert insight and governance.
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Customer Story
[Case Study] Citrix: A Data Driven Strategy for Growth
The Editors
7 October 2021
Learn how Citrix uses data and the D&B Rev.Up ABX for Sales powered by the Lattice CDP to inform prioritization, workflows and business growth.
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Article
Four Signs That It's Time to Reevaluate Your Hierarchy Strategy
Joseph Santos
6 October 2021
Understanding corporate hierarchies is a core principle of a sound enterprise data strategy. Here are a four indicators that it’s time to reassess your linkage ...
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Video
Data Talks, Episode 15: Getting the Most from Your Data Partner
George C. L'Heureux, Jr.
4 October 2021
Our experts share real-world experiences and advice to help you get the most value from your data partner.
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Article
Targeted ABX with Ideal Customer Profiles
The Editors
27 September 2021
Dun & Bradstreet customer LiveRamp built ideal customer profiles for more targeted account-based experiences with D&B Rev.Up ABX
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Podcast
Episode 80: Addressing The Three Ps Of Marketing
Gabie Boko
24 September 2021
Gabie Boko, Global Vice President Digital and Unified Customer Experience Officer of HPE addresses the three Ps of marketing.
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Video
Data Talks, Episode 14: Improving Match Rates With Multipass Matching
George C. L'Heureux, Jr.
21 September 2021
If you struggle to find the truth in your contact data, a multipass matching approach can improve your odds of matching to the right business entity.
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Video
Data Talks, Episode 13: Extended Linkage Insights (ELI)
George C. L'Heureux, Jr.
7 September 2021
Our data experts talk about use cases and benefits of our new linkage solution, Extended Linkage Insights (ELI).
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Video
Data Talks, Episode 12: The Impact of Hierarchies
George C. L'Heureux, Jr.
23 August 2021
Companies need to embrace and understand the full complexity of hierarchies, a/k/a corporate family trees, in order to get the full picture of customers and pro ...
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Small Business
RevTech: Not a Buzzword. A Revolution.
The Editors
13 August 2021
Learn the top reasons modern marketing & sales teams are stoked about the possibilities of RevTech
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Video
Data Talks, Episode 11: D-U-N-S Number Recertification
George C. L'Heureux, Jr.
4 August 2021
What does a D-U-N-S Number recertification mean? How does it help companies stay in sync with D&B data and insights. Our experts explain.
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Article
Rev.Up ABX: A New RevTech Solution
Stacy Greiner
30 July 2021
Marketers face many challenges: unifying data, targeting audiences, personalizing engagement, and measuring success. Rev. Up can help with all of those.
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Customer Story
Data-Driven Transformation Brings Tech Giant Closer to Its Customers
The Editors
23 July 2021
Case Study: Global technology company harnesses big data to provide insights and a common view into its customers throughout the enterprise.
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Video
Data Talks, Episode 10: The Power of Consumer-to-Business (C2B) Matching
George C. L'Heureux, Jr.
21 July 2021
Data Strategy Consultant Holly Reed explains how leveraging existing consumer relationships can help companies expand their business leads.
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Report/Study
Introducing the Marketing Department of Tomorrow
Adam Leslie
9 July 2021
10 trends that will reshape B2B Marketing by 2030
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Article
Dun & Bradstreet + Zeta: A Strategic Alliance for a New Era of Marketing
Stacy Greiner
23 June 2021
A new strategic alliance between Dun & Bradstreet and Zeta brings together professional and personal identifiers for a new era of B2P marketing
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Video
Data Talks, Episode 9: Master Data and Governance, It's Not Scary
George C. L'Heureux, Jr.
21 June 2021
Instead of worrying about terms like “governance” and “master data” we should be focusing on our data journey and resulting business success.
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Article
The Problem of Managing Data With Digital Spreadsheets
Joseph Santos
16 June 2021
Digital spreadsheets are arguably one of the better productivity tools, however, there is a big qualifier when it comes to using one for data management.
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Article
Data Essentialism
Joseph Santos
7 June 2021
How much data is too much? How do you decide which data you need to keep in order to avoid inefficiencies and reduce vulnerabilities?
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Video
Data Talks, Episode 8: Identity Resolution
George C. L'Heureux, Jr.
7 June 2021
In this episode, our experts explain the process of matching, a/k/a identity resolution, and the many benefits it brings to an organization.
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Video
Data Talks, Episode 7: How Referential Sources Reduce Data Bias
George C. L'Heureux, Jr.
24 May 2021
Adding external referential data to your organization’s data strategy adds depth, insight, validation, and reduces data bias.
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Episode Seventy-Two: Building International Networks Through Data
Vivek Ramachandran
21 May 2021
Vivek Ramachandran, CEO at Serai joins the podcast to discuss fostering global trade networks thanks to data in a post-COVID19 world.
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Article
Data Talks, Episode 6: Dealing With Duplicates
George C. L'Heureux, Jr.
10 May 2021
Duplicate records erode confidence in data and wreak havoc throughout the organization. Tips from our experts to understand and address the challenge.
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D&B Optimizer for Microsoft Dynamics Launches in the UK & Ireland
Nick White
29 April 2021
D&B Optimizer for Microsoft Dynamics launches in the UK & Ireland. Learn how our partnership can help drive your business growth.
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Article
Data Talks, Episode 5: Improving Match Accuracy and Confidence
George C. L'Heureux, Jr.
27 April 2021
In this episode of Data Talks, we explore what ‘match accuracy’ is, how we can improve it, and why it matters.
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Infographic
Don’t Ass/U/Me When it Comes to Contact Data
The Editors
26 April 2021
Don’t pin your sales strategy on broad claims that someone has great contact data. Get the real facts.
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Podcast
Episode Sixty-Nine: Dealing With The Different Dimensions Of Data
Irfan Khan
23 April 2021
Irfan Khan the President HANA Database & Analytics, SAP explores the value of data and the rise of unstructured data sources.
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Article
6 Best Practices to Effectively Manage Contact Data
Joseph Santos
22 April 2021
The fast rate of decay adds complexity in managing your organization’s contact data. Consider these six tips for an effective contact data strategy.
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Report/Study
Dun & Bradstreet Named a Leader Among B2B Marketing Data Providers
Gino Palozzi
16 April 2021
Dun & Bradstreet has been named a Leader in the recent report: The Forrester Wave™ B2B Marketing Data Providers, Q2, 2021. Learn more.
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Data Talks, Episode 4: Why Match Accuracy Is Critical
George C. L'Heureux, Jr.
12 April 2021
Matching data to a D-U-N-S Number can offer many benefits to a business. Understanding the match is a critical part of the identity resolution process.
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Partner Story
Putting Data at The Heart of Financial Services
Nick White
7 April 2021
Learn how together with our partner, Provenir, Dun & Bradstreet is helping financial services organisations thrive in a digital-first market.
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Podcast
Episode Sixty-Seven: Data As A Single Source Of Truth
Alex Wares
2 April 2021
Alex Wares, Managing Director UK at Transmission joins the podcast to discuss the transformation the pandemic has ignited for marketing and sales.
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Data Talks, Episode 3: The D-U-N-S Number Speaks Out
George C. L'Heureux, Jr.
30 March 2021
Join us as we give voice to the D-U-N-S number: What it is, what it's used for, what it represents, how it's used, and much more!
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External Referential Data Is Crucial in Managing Master Data
Joseph Santos
25 March 2021
The saying “Two heads are better than one” also applies to data management. This is why you need referential data.
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Article
Fighting Fraud and Financial Crime With the Power of Data
Nick White
22 March 2021
Learn how our partnership with BAE Systems helps organisations prevent financial crime, fraud and sophisticated cyberattacks.
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Customer Story
Prioritizing Sales Outreach by Harnessing Data
The Editors
22 March 2021
Providing sales with a deeper understanding of prospects within accounts to prioritize opportunities is key to smart lead management.
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The Art of 'Data Storytelling'
George C. L'Heureux, Jr.
19 March 2021
A recitation of facts doesn’t engage an audience. To get your data project off the ground, you need to craft a compelling story.
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Data Talks, Episode 2: The Importance of a Name
George C. L'Heureux, Jr.
15 March 2021
A business can conduct business under multiple names. It’s important to understand which name you're working with based on your use case.
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Article
Don't Get Stuck in the Data Quality "Yo-Yo Diet"
Joseph Santos
8 March 2021
Data quality initiatives can feel like a yo-yo-diet, with ups and downs. Four best practices to help make your quality efforts repeatable, efficient, and effect ...
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Video
Data Talks, Episode 1: The Life and Death of a Business
George C. L'Heureux, Jr.
1 March 2021
Understanding the “life cycle” of a business can help us better interact with customers, suppliers, and prospects
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Whitepaper
The Pathology of Matching
Joseph Santos
26 February 2021
Performing a forensic analysis of our data can help us discover opportunities to turn disappointment into actionable solutions and opportunities.
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Article
The Three P’s Framework for Master Data
George C. L'Heureux, Jr.
23 February 2021
Utilizing this basic framework to organize a master data strategy, companies can improve the efficiency of their master data projects and attain business value ...
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Article
Marketing With Intent: Unlocking the Potential of Buyer Intent Data
Adam Leslie
23 February 2021
Learn about findings from a survey of 250 UK B2B digital marketing decision makers on using intent data to engage prospects and accelerate growth.
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Driving Growth Through Supplier Transparency in a Post-Pandemic World
Nick White
22 February 2021
Learn how Dun & Bradstreet and Serai's partnership is driving growth through supplier transparency in a post-pandemic world.
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Article
Don’t Let ‘Data’ Be an Afterthought in Your Data-Driven Initiatives
Joseph Santos
31 January 2021
An overwhelming majority of data projects fail, but that doesn’t have to be the case. Focus on the data and processes before the technology.
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Unlocking the Power of Human Connection Through Data
Sam Tidswell-Norrish
27 January 2021
This month we put the spotlight on our new partner, Vintro. Learn how the power of connection can propel your business forward.
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Dun & Bradstreet Completes Acquisition of Bisnode
Neeraj Sahai
11 January 2021
For nearly two decades, Bisnode and Dun & Bradstreet have jointly enabled our clients’ competitive edge with the provision of market-leading data and analytics. ...
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Article
Episode Fifty Nine: Top Five Data & Analytics Trends for 2021
Gary Kotovets
11 January 2021
Dun & Bradstreet experts predict their top data & analytics trends for 2021 and reveal how businesses can use data to drive growth and navigate disruption
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Report/Study
Navigating the COVID-19 Economy: A Guide for Food Wholesalers
Cecilia Petit, Principal Consultant,
8 January 2021
The food industry is experiencing some of the most challenging trends of the Coronavirus pandemic. Actions to minimize impact and discover opportunity.
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Podcast
Episode Fifty Eight: The Transformative Role of Data in A Digital World
Simon Mulcahy
8 January 2021
Simon Mulcahy, Chief Innovation Officer at Salesforce, discusses putting data and actionable insights at the fingertips of everyone in the organization.
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Article
What Will Sales and Marketing Look Like in 2021?
Adam Leslie
5 January 2021
Sales and marketing have been at the forefront of business disruption recently due to the steep turn in consumer habits. Find out what to expect in 2021.
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Article
Using Data to Engage with Relevance
The Editors
28 December 2020
Data and buyer insights help Fortune 100 company implement ABM to engage accounts at scale with personalized content across channels.
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Article
Three Pillars of Successful ABM
The Editors
28 December 2020
With so many companies trying to use digital to engage with buyers, marketers need find a way to stand out in the crowd.
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Article
Data Quality Impacts Customer Churn
George C. L'Heureux, Jr.
22 December 2020
When it comes to customer retention and building engagement, data can be your friend – or your enemy.
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Finding New Customers with Consumer-to-Business (C2B) Marketing
Cecilia Petit
18 December 2020
A consumer-to-business (C2B) marketing approach helps organizations find new business clients from consumer accounts.
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Podcast
Episode Fifty-Seven: The Power Of Organic Growth
Richard Wyn Griffith
18 December 2020
Richard Wyn Griffith, Managing Director at Softcat explores how data has played an important role in Softcat’s organic growth and wellness at work.
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Article
A Year of Change: What’s Next for Dun & Bradstreet Accelerate?
Sam Tidswell-Norrish
16 December 2020
Dun & Bradstreet Accelerate: a look back on 2020 where we're going in 2021.
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Article
The Impact of Data Quality on Cash Flow
George C. L'Heureux, Jr.
8 December 2020
Maintaining high-quality business data can be challenging, but the impact of not investing can be tremendous.
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Article
Get Your Data House in Order!
George C. L'Heureux, Jr.
8 December 2020
Five things your business can do now so your team can feel more confident about their data.
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Article
How Data Is Earning Its Place in Insurance Corporate Strategies
James Harrison
7 December 2020
Insurance leaders unveil how their corporate strategies are influenced by the rise of data and digital technologies.
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Article
What Does the Digital Landscape Look Like for Insurance?
James Harrison
4 December 2020
Discover the emerging digital trends in insurance, including the unrolling impact of COVID-19.
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Why You Need Hierarchies in Master Data Management
Joseph Santos
16 November 2020
Organizational hierarchies serve as the central nervous system for master data, connecting data and providing relationship intelligence.
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Podcast
Episode Fifty-Two: Democratizing The Economy Through Data
Dimitrios Dosis
13 November 2020
Dimitrios Dosis, President, Mastercard Advisors shares how his team are using better data practices to put the consumer in charge.
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Article
Data Quality Can Make or Break Customer Sentiment
George C. L'Heureux, Jr.
12 November 2020
Data quality is a requirement for building customer engagement through personalized customer communications.
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COVID-19 Isn't Going Anywhere - It's Time for Businesses to Adapt
Dr. Anthony Scriffignano
12 November 2020
Dun & Bradstreet's Chief Data Scientist, Anthony Scriffignano, on the The Economics of Global Value Chains in the time of COVID-19.
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Article
400M Businesses! A B2B Data First!
Gary Kotovets
5 November 2020
The number of businesses covered by the Dun & Bradstreet Data Cloud has grown by 33% over the past 2 years to over 400M businesses, bringing even broader B2B da ...
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Customer Story
Innovating Insurance Using Data & Analytics with Generali
The Editors
27 October 2020
Discover how partnering with Dun & Bradstreet has enriched data quality and enabled Generali to achieve a complete view of their customers.
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Straight Talk on Matching
The Editors
27 October 2020
When undertaking an identity resolution project aiming for perfection may actually be counterproductive.
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Ready for a Data-Driven Future? Introducing D&B Accelerate
Neeraj Sahai
13 October 2020
Combining Dun & Bradstreet’s data and analytics with other market-leading business capabilities, our partner program fuels solutions.
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Small Business
A Winning Approach to Identifying Business Targets in ABM
Nan Zhang
6 October 2020
Digital engagement is more important than ever, but you need to better understand who your visitors are in order to drive quality engagement.
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Article
Supporting Transformation in Insurance - Powering the Next Paradigm
James Harrison
1 October 2020
True digital change in the insurance industry from removing legacy technologies, to streamlining processes and improving policyholder experience is easier said ...
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Article
Is Your Data Strategy Built Like Fresh Lasagna?
George C. L'Heureux, Jr.
30 September 2020
If data is the key ingredient in your sales and marketing plan, you want a data management strategy that keeps it at the peak of freshness.
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Article
The Singular ABM Stack. Or Not?
Ferdinand David
23 September 2020
As more marketers are bringing ABM functions in-house, a full ABM stack appears to be an attractive solution. But is it the right decision?
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Article
A Centralized Approach Drives Customer-Focused ABM Success
The Editors
31 August 2020
Global enterprise information technology leader partners with Dun & Bradstreet to make the most of their programmatic ABM strategy.
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Podcast
Episode Forty-One: The Power Of The World Wide Web
Adrian Lovett
21 August 2020
Adrian Lovett, President and CEO of the World Wide Web Foundation examines the societal and business responsibility of the world wide web.
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Article
The Importance Of Data Across Government In A Post-Covid World
Zowie Lees-Howell
18 August 2020
Zowie Lees-Howell reflects on our Virtual Government Briefing & the key takeaways on the importance of data in a post-COVID world.
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Article
How Customer Data Platforms Can Provide The Navigation Businesses Need
Richard Shore
12 August 2020
Understand how you can chart your way through uncertain times and demonstrate how you can simplify your MarTech Stack by using a Customer Data Platform.
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Intent Data – A Pillar for ABM Success
Nipul Chokshi
12 August 2020
If you’re looking to influence buying groups to adopt your solutions and want to get the most out of your budget, make intent data part of your plan.
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Podcast
Episode Thirty-Nine: Learning From History To Plan For The Future
Nikhil Kamath
7 August 2020
Nikhil Kamath, Co-Founder and CIO of Zerodha and True Beacon covers the need for pragmatic education and growth, plus capital market shifts in India.
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Article
7 Keys to Amp Up Conversion with B2B Intent Data
The Editors
3 August 2020
Despite its promise, intent data isn’t magic. Consider these 7 keywords when you’re considering leveraging intent data.
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Want to Unlock the Power of Data? You Need the Right Partner
Nick White
21 July 2020
Choosing the right partner is critical to unlocking the full potential of data. Many businesses find the biggest challenge is in the interpreting of data.
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Article
How to Make the Most of a Dwindling COVID-19 Marketing Budget
Richard Shore
14 July 2020
Businesses have been drawing their purse strings a little tighter due to the financial challenges caused by the Covid-19 lockdown.
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Article
How to Transform Your Marketing With a Customer Data Platform
Adam Leslie
26 June 2020
Customer Data Platforms make it easier for sales and marketing teams to find, store, and make commercial use of the ever-growing volume of data.
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Podcast
Episode Thirty-Three: Why Data Needs to be Local and Global for Business
Adam Marshall
26 June 2020
Adam Marshall, Director General of the British Chambers of Commerce discusses the importance of data at a local business level and the potential for SMEs.
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Article
Marketing Budget Shrinking? It’s Time to Refocus Your Strategy
Sam Tidswell-Norrish
25 June 2020
The impact of the COVID-19 has been felt across the business landscape with 80% of marketers adjusting their plans according to our latest research.
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Article
Three Surprising Findings About Buyer Intent as the US Slowly Reopens
Deniz Olcay
24 June 2020
What this means for account prioritization to sales and marketing teams during the pandemic
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Podcast
Episode Thirty-Two: Data is a Journey, Not a Destination
Lisa Fiondella
18 June 2020
We talk to Lisa Fiondella, Chief Data Officer at Finastra, on utilizing data to solve real-world problems and making better connections through data.
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Helping Our Partners Accelerate into the Future
The Editors
12 June 2020
Learn how Dun & Bradstreet works with our exclusive group of partners to help our clients.
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Article
Leveraging Data for More Informed Decision Making in Difficult Times
The Editors
9 June 2020
Don’t rely on instinct alone. With quality data at hand, sales teams can build pipeline smarter and more efficiently.
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Connecting the Dots to Drive Data Value for Financial Services
Ed Thorne
5 June 2020
Learn how data can be used to identify vital connections, drive value and support the fight against financial crime.
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Podcast
Episode Thirty: Keep Calm and Carry On
Terry Scuoler
5 June 2020
Pre-lockdown, Terry Scuoler Chair of the Institute of Export & International Trade joined us to talk Brexit and how data can help to drive growth.
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Article
Episode Twenty Nine: Putting the Customer First
Rachel Aldighieri
29 May 2020
Rachel Aldighieri, Managing Director of the DMA joins us to discuss the GDPR, making data privacy matter and tackling trust in the marketing industry.
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Article
Maintaining Business Momentum in a Pandemic
Sam Tidswell-Norrish
29 May 2020
In turbulent times, keeping momentum is not easy. And businesses will have to employ every tool in their arsenal to survive. But the world will rebuild.
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Article
Rewriting a Sensitive Go-to-Market Playbook to Engage Accounts
Deniz Olcay
26 May 2020
Understanding risk impact by industry can help develop smarter targeting strategies during times of economic uncertainty.
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Article
Episode Twenty Eight: Key Skills for Working in a Data Environment
Leyre Murillo Villar
22 May 2020
In this episode Leyre Murillo Villar from Macquarie discusses her early experiences in data and attracting young female talent into the data industry.
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Article
Dun & Bradstreet COVID-19 Commerce Disruption Tracker
Brian Alster
18 May 2020
Dun & Bradstreet analyzes the ongoing impact of the coronavirus to businesses globally.
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Article
Episode Twenty Seven: Prompt Payments - Levelling the Playing Field
Philip King
15 May 2020
The UK’s Small Business Commissioner Philip King discusses best practices for prompt payments and the role data and automation can play to support SMEs.
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Engage In-Market Buyers Faster with D&B Buyer Intent
The Editors
13 May 2020
Learn how to discover early stage buying signals from in-market B2B buyers with this on-demand webinar.
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Episode Twenty Six: Joining the Dots
Vishal Marria
8 May 2020
Vishal Marria, CEO of Quantexa joins Dun & Bradstreet’s Ed Thorne to discuss how connecting the data dots can help fight the human cost of financial crime.
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Episode Twenty Five: Why Data Needs Context to Add Value
Mark Whitcroft
1 May 2020
Mark Whitcroft, Founding Partner at Illuminate Financial joins us to talk about investment trends and extracting actionable insights from data.
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Article
Episode Twenty Four: Data and the Fight Against Economic Crime
Bob Wigley
24 April 2020
Bob Wigley Chairman at UK Finance delves into fighting economic crime, how Brexit could be an opportunity and the impact of tech on the next generation.
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Article
What Are You Waiting For? 4 Ways to Activate Your Data – Now!
The Editors
20 April 2020
Our 7th Annual B2B Sales and Marketing Data Report shows that more companies are investing in data quality. But they’re not making the connection between the im ...
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Article
Episode Twenty Three: The Data (Re)Evolution
Sir Douglas Flint
17 April 2020
Sir Douglas Flint discusses the re(evolution) of the banking industry, the increasing breadth of data sources and the introduction of open banking.
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Article
Surviving the New Normal
The Editors
10 April 2020
In times of uncertainty, finding structure is key to maintain productivity. Here are five tips to help us do business as usual and weather the storm.
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In Times of Stability or Uncertainty, Dun & Bradstreet Can Help
The Editors
10 April 2020
Data and insights to help you navigate an ever-changing business landscape
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Article
Using Data Science for Crisis Management
The Editors
9 April 2020
Dun & Bradstreet’s Dr Anthony Scriffignano participates in CXOTalk session
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Article
Regaining Revenue Confidence in an Economic Crisis
Deniz Olcay
8 April 2020
Dun & Bradstreet’s complimentary Pipeline Health Scan can give you visibility into which of your accounts may be at risk in this pandemic economy.
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Article
Episode Twenty: Democratizing Data
The Editors
27 March 2020
Stephen Daffron, President of Dun and Bradstreet, talks about the Firm’s new Analytics Studio and why data is critical to gaining a competitive edge.
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Driving Demand Digitally in Days of Social Distancing
Deniz Olcay
25 March 2020
We’ve identified four key impacts of the COVID-19 epidemic may have on go-to-market teams to help you identify new ways to help drive demand.
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Podcast
Episode Nineteen: Why People and Relationships Are Key to Success
Stephen Catlin
20 March 2020
Stephen Catlin, founder and CEO of Convex, joins us in this podcast episode to share his 46-year journey within the insurance industry, and more about his lates ...
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Article
Episode Eighteen: Boosting Digital Skills
Sir Peter Estlin
13 March 2020
Former Lord Mayor of the City of London Sir Peter Estlin talks about Future.Now, a new initiative designed to boost digital skills.
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Podcast
Episode Seventeen: The Accidental Banker
Bill Winters
6 March 2020
Bill Winters, Group CEO at Standard Chartered shares insights from his career in financial services, and his humanitarian work.
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Article
What’s the Full-Funnel Effect?
Nipul Chokshi
2 March 2020
New research shows that predictive marketing tools help marketers grow revenue from new and existing customers.
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Article
Demystifying B2B Customer Data Platforms
Nipul Chokshi
2 March 2020
As we head into the “Superbowl of B2B Marketing Conferences” lets reflect on recent announcements and trends related to the Customer Data Platform market.
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Article
ABM @ Scale: The Challenge
Nipul Chokshi
2 March 2020
Exploring the key reasons why marketers are challenged with scaling their ABM programs and how that hinders their ability to drive impact.
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Podcast
Episode Eleven: The Golden Age of Change
Richard Lumb
24 January 2020
Hear Richard Lumb, Board Member at Finastra, share his experiences and perspective on the changing financial services industry and the importance of data.
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Article
Episode Ten: The Importance of Being Curious
Sarah Moore
17 January 2020
Recorded at the Women in Data conference, Sarah Moore, Data Intelligence Director at Sky shares her career journey and her passion about customer data.
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Episode Nine: Mining, Purifying and Extracting Value from Data
The Editors
10 January 2020
In our latest episode, Stephen C. Daffron, President of Dun & Bradstreet discusses how data & analytics can enable better access to capital and help support bus ...
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Podcast
Episode Eight: Gaining Actionable Insight From Data
Paul Walker
3 January 2020
Paul Walker shares his thoughts on the importance of data, analytics and AI to the future of business.
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Article
Targeting Outbound Sales at Scale With Persona-Based Sequencing
The Editors
18 December 2019
Combined with account-based selling techniques, persona-based sequencing can secure more conversations that lead to deals.
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Article
5 Steps to Sales and Marketing Alignment for ABM Success
The Editors
11 December 2019
The 5 key steps that every data-driven account-based company should strive for to close more business.
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Article
Infographic: B2B Enters the Experience Era
The Editors
11 December 2019
B2B buyers have come to expect their partners to deliver streamlined omnichannel interactions. Learn how data can help drive an effective customer experience fo ...
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Podcast
Episode Five: The Evolution of the Payments Industry
Bruce Lowthers
9 December 2019
Bruce Lowthers joins us for this instalment recorded live at the P20 conference in London to discuss the modernisation of banking platforms and the evolution of ...
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Article
More Effective Targeting With Intent Data in SDR's Workflow
The Editors
2 December 2019
At Dun & Bradstreet, our Sales Development Representatives are using intent data to engage in more relevant discussions with the right prospects.
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Article
Account-Based Marketing | Examples & Best Practices in 4 Steps
Chitrang Shah
8 November 2019
Optimize your account-based marketing with these best practices, strategic tactics, and real-world examples.
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Article
Episode One: Anthony Jabbour, CEO Dun & Bradstreet and Black Knight
Anthony Jabbour
8 November 2019
In our inaugural episode Anthony discusses how analytics is key to making sense of the tremendous amount of data available in our modern world.
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Article
Aligning Linkedin Advertising With Sales Outreach In Our ABM Strategy
The Editors
5 November 2019
Omnichannel engagement is key to running a successful account based marketing program
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Article
Improving ABM Results by Giving SDRs Superpowers
The Editors
29 October 2019
Sales Development Representatives (SDRs) are a critical element of a successful ABM approach.
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Article
Customer Experience is Key to B2B Marketing Success
Lauren Bakewell
17 October 2019
Adweek's "2020 Data-Driven Marketing and Advertising Outlook" offers insight and advice for B2B marketers as they move closer to account based marketing.
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Article
Achieve Growth Goals with Data-Driven Best Practices
The Editors
1 October 2019
Learn best practices for B2B marketing data management and discover what B2B marketers can do to build a successful data-driven strategy.
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Article
Global Technology Leader Unmasks Anonymous Web Traffic at a High Scale
The Editors
23 September 2019
Learn how this tech giant achieved better sales and marketing alignment and growth opportunities with digital audience transparency.
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Article
The Data-Inspired Guide to B2B Customer Data Platforms
Michael Bird
19 September 2019
Wondering how to select the right Customer Data Platform (CDP), for your business? Learn more from our data-inspired guide.
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How to Gain Buy-In and Budget: Turning Data into ROI
Adam Leslie
30 August 2019
Dun & Bradstreet have produced a report, in collaboration with B2B Marketing, which explores how to overcome board objectives and gain budget approval by demons ...
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Article
Calculating the Impact of Data Quality
Michael Bird
22 August 2019
Turning data into revenue starts with having the right data. Learn how to calculate the impact of data quality and build a business case to address it.
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Article
Smarter B2B Prospecting: Prioritize and Engage Your Best Prospects
The Editors
20 August 2019
Learn how to successfully find and engage your best prospects.
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eBook
Right Ad, Right Message, Right Time
The Editors
1 July 2019
Use predictive analytics to enhance your digital marketing program for truly personalized 1:1 campaigns. A D&B Lattice eBook.
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Accelerate Revenue with AI and Predictive
The Editors
1 July 2019
Savvy manufacturers and distributors leverage predictive analytics and artificial intelligence to maximize customer lifetime value. A D&B Lattice eBook.
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Journey to ROI from Predictive Marketing and Selling
The Editors
1 July 2019
How to make predictive marketing work for your enterprise. A D&B Lattice whitepaper.
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eBook
Getting Started with Account-Based Marketing at Scale
The Editors
1 July 2019
This guide shows the three key steps to successfully scale your ABM program. A D&B Lattice eBook.
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eBook
Predictive Playbook: Account-based Marketing
The Editors
1 July 2019
Insights on account-based marketing and best practices for success making it part of your demand-generation strategy. A D&B Lattice eBook.
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ABM Accelerator Program
The Editors
1 July 2019
Create winning predictive account-based marketing campaigns and generate revenue impact from marketing and sales programs. A D&B Lattice eBook.
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Cutting Through the Hype on Predictive
The Editors
1 July 2019
How to measure predictive scoring quality and select the right vendor. A D&B Lattice eBook.
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An Introduction to Predictive Marketing
The Editors
1 July 2019
Marketers who take advantage of predictive marketing and lead scoring are seeing an immediate impact to the bottom line. A D&B Lattice whitepaper.
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eBook
The Buyer’s Guide to Selecting a Predictive Lead Scoring Solution
The Editors
1 July 2019
Getting the most of predictive lead scoring solutions means selecting the right vendor and the right tool for your organization. A D&B Lattice eBook.
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Article
Report: The Past, Present, and Future of Data
Dr. Anthony Scriffignano
24 June 2019
Dun & Bradstreet commissioned a survey of business leaders to understand their challenges and opportunities with data management. Read the results here.
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The Data-Inspired Guide to B2B Lead Generation
Julie Saldarriaga
19 June 2019
Discover the ways quality data can optimize your key demand generation activities with the Data-Inspired Guide to B2B Lead Generation.
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Article
D&B Lattice Named A Leader – 2019 Forrester New Wave
™
Michael Bird
17 June 2019
D&B Lattice cited as a Leader in 'The Forrester New Wave: B2B Customer Data Platforms, Q2 2019.' Learn why Dun & Bradstreet is a best fit for companies seeking ...
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Article
AI-Powered ABM and Digital Marketing Just Got Smarter
Michael Bird
13 June 2019
Gain exclusive insight from former Dun & Bradstreet EVP and General Manager Michael Bird on our intent to acquire Lattice Engines.
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Article
Improving Performance Across The Enterprise
Josh Mueller
5 March 2019
Learn how data and insights help accelerate revenue, reduce cost, manage risk, and transform your business.
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A Roadmap to Build Your “MVP” Data Governance Strategy
Malcolm Hawker
19 February 2019
A guide for implementing Master Data as a cornerstone of your data governance program to improve your MDM and overall business data strategy.
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Article
Omnichannel Marketing: B2B Training Guide
The Editors
29 January 2019
A step-by-step guide to launching – and making a commitment to – omnichannel marketing.
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Article
There’s Gold in Them Thar Hills: 3 Ways to Mine First-Party Data
Jessica Nussbaum
24 January 2019
Learn how first party data forms the bedrock of any data-driven strategy.
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Article
Automating Your Third-Party Risk Management Program
Brian Alster
23 January 2019
Learn how automation is the key to successful third-party risk management programs.
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Article
New Year's Resolutions: Reflecting on 2019 Realities in All Things Data
Dr. Anthony Scriffignano
15 January 2019
Anthony Scriffignano reflects on data and AI-related issues and topics for 2019.
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5 Digital Advertising & Marketing Trends to Watch in 2019
Michael Goldberg
18 December 2018
Dun & Bradstreet teamed with Adweek to uncover of the biggest opportunities – and challenges – B2B marketers will have in 2019.
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Article
On the Pursuit of Data Perfection: Fiction or Reality?
Michael Goldberg
12 December 2018
Dun & Bradstreet’s Chief Content Officer, Monica Richter, discusses misconceptions about data quality and how to effectively use data for your business.
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B2B Data Has Entered Its Third Era – But Has Yours?
Adam Leslie
14 November 2018
Learn why it’s more vital than ever to clean up your data and understand the 8 C’s of clean data.
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Article
Can You Confidently Identify Your B2B Audience?
Anudit Vikram
29 October 2018
Dun & Bradstreet’s Anudit Vikram talks about identity management, how the D-U-N-S fits in and how to get started.
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Article
Leverage Strong Partnerships + Data to Boost Your Performance
Neil Patwardhan
15 August 2018
Dun & Bradstreet's Neil Patwardan discusses the importance of alliances and partnerships to give customers comprehensive solutions, tailored to their needs.
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Article
4C Delivers ABM Strategies with Consistent Online & Offline Targeting
The Editors
9 August 2018
Dun & Bradstreet’s audience targeting & sales intelligence solutions supports 4C’s ABM strategy to drive targeted engagement with B2B audiences
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Infographic: Data Activation Is Helping B2B Firms Drive Better Results
Michael Goldberg
9 August 2018
Discover the biggest challenges to activating sales and marketing data and how to overcome them.
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Article
How Sustainable Data Practices Drive Campaign Success at Ricoh USA
The Editors
7 August 2018
Ricoh USA, Inc. – a document management & solutions company - continues to successfully adapt to changing markets because they understand their customers.
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Article
Partners Speed Time-to-Value for Data Powered Tech Investments
Jessica Nussbaum
26 July 2018
Modern businesses are evolving how they interact with data and technology for better performance. See why partner solutions help harness business insights.
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Article
5 Benefits of Content Personalization for B2B Marketers
Michael Goldberg
23 July 2018
The benefits of personalization go beyond using someone’s name. Tailoring a buyer’s experience to their needs and interests helps make a connection.
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Article
Data and Analytics are the Catalysts for Better Performance
Michael Goldberg
6 July 2018
Getting the most out of your data means knowing what to ask of it. The answers will guide financial decisions, marketing strategy, and supply choices.
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Article
D&B DataVision: Accelerating Go-to-Market Planning & Data Activation
The Editors
11 June 2018
How Dun & Bradstreet aligned marketing and sales around a single source of customer truth to drive decision making and pipeline growth
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INFOGRAPHIC: Technology is NOT a Substitute for Strategy
Josh Mueller
2 April 2018
Discover how modern sales and marketing teams use robust analytics and technology to drive innovation and growth.
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Article
Best Practices for Building a Data-Driven Sales & Marketing Strategy
Michael Goldberg
23 March 2018
Sales and marketing begins with the construction of a durable data strategy. That’s why we’ve rolled out the identifiers for a solid data quality and integratio ...
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One-Minute Read
Commit To Time In The Saddle When Targeting Key Audience Segments
Erin Wright
29 January 2018
See how Omnichannel marketers expertly interconnect the right mix of channels and data to identify, target, and engage with customers.
Read More
Opportunities and Challenges for UK Small Businesses
Ed Thorne
17 January 2018
Small to medium enterprises (SMEs) are the lifeblood of the British economy. We surveyed 500 SME owners to find out more about the challenges and opportunities ...
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Video
Video: Using the SiriusDecisions Demand Waterfall
The Editors
19 December 2017
The latest Demand Waterfall reflects the reality of how B2B demand generation actually works, according to Dun & Bradstreet’s Josh Mueller.
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Article
Jump Start Your Pipeline with Predictive Analytics
The Editors
12 December 2017
Having a 360-degree view is the only way to create truly targeted B2B outreach that resonates with customers and prospects.
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Article
Are Data Silos Killing Your Business?
Michael Goldberg
27 November 2017
Silos have made it hard to manage, analyze, and activate enterprise-wide data. But these steps, inspired by data-inspired companies, should help get you on the ...
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Article
Master Data and Big Data Synergy?
Malcolm Hawker
14 November 2017
Big data and master data have long been considered separate environments. Can integrating the two help companies realize the full value of their big data?
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Article
Are We Heading Towards Digital Global Warming?
Scott Taylor
7 November 2017
The concurrent megatrends of big data, globalization, and the API economy converging could lead to a digital global warming.
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Video
Video: Accelerating Sales with Data and Analytics
The Editors
9 October 2017
Dun & Bradstreet’s former CMO talked with analyst, Michael Krigsman, to discuss how data and analytics has flipped B2B marketing and sales on its head.
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Article
The B2B Road Is Long & Winding: Sales & Marketing Must Be Equipped
The Editors
15 September 2017
Gain insight into how B2B sales & marketing professionals are shifting to a more targeted, data enriched system to achieve their business goals.
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Article
How Analytics Can Help Sales Teams Close More Deals
Rachel Richter
14 September 2017
Predictive analytics and behavioral data can help sales identify locations with buying power and need for your products/solutions, at the right time.
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Infographic
The State of B2B Sales Acceleration
The Editors
14 September 2017
Explore a visual snapshot of thoughts from buyers and sellers on the state of sales acceleration.
Read More
Article
Key Take-aways from “Prove It! Attribution and Analytics” at sfBIG
Jessica Nussbaum
6 September 2017
Jessica Nussbaum, Director of Marketing at Dun & Bradstreet, shares a few key take-a-ways from sfBIG’s attribution and analytics event.
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Article
How to Integrate Content into the Marketing Org
Michael Goldberg
6 September 2017
World class marketing strategies fall short without great content. See how D&B integrated content into its marketing org.
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Article
Why is the Sales Cycle Longer in B2B vs. B2C Advertising?
Jessica Nussbaum
17 August 2017
In this second of a multi-blog series, learn why the main difference between consumer and business purchasing is that the sales cycle is longer.
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Video
Omnichannel Marketing – We Are So Meta!
Erin Wright
27 July 2017
Get the top 8 tips from the Driving B2B Omnichannel Success Through Data webinar hosted by Dun & Bradstreet and Adobe.
Read More
Article
Reimagining the Power of Data in the Cloud with Microsoft
The Editors
24 July 2017
Real-time, actionable data powered by the D&B D-U-N-S
®
Number, will help businesses across the globe make critical business decisions through Mic ...
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Article
All Work and No Play Makes Jack… A Robot?
Dr. Anthony Scriffignano
24 July 2017
What happens when human jobs inevitably give way to automated agents that can do more work, more efficiently, and without rest or other human requirements?
Read More
One-Minute Read
Cross the Finish Line by Engaging With Your Customers Their Way
Erin Wright
19 July 2017
B2B digital marketers know the key to differentiate and remain competitive is by delivering engaging customer experiences. Read on how to finish strong.
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Article
Taming the Wild Data Beast
Bryan Palmer
18 July 2017
Get highlights and request this Forbes Insight Research – The Data Differentiator: How Improving Data Quality Improves Business.
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Article
Improving the Digital Customer Experience
Deniz Olcay
17 July 2017
Learn how we’re leveraging our marketing & sales solution to better understand our web traffic, improve our site experience and generate revenue.
Read More
Article
Two Keys to Unlocking the Identity of Your Website Visitors
Rishi Dave
17 July 2017
Learn how to use the right data to identify your web visitors and turn visitors into customers.
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Article
3 Tips to Improve Inbound Marketing on a Budget
Tracey Panek
13 July 2017
No one enjoys an limited marketing budget. If you need a cost-effective way to generate leads, find out why inbound marketing is your best solution.
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Article
How B2B Marketers are Using Analytics
Michael Goldberg
10 July 2017
Data plays a big role in B2B marketing. But the real value lies in analytics. We partnered with Forbes to learn how marketers use analytics to drive success.
Read More
One-Minute Read
Dive into Omnichannel Marketing by First Identifying Your Customers
Erin Wright
28 June 2017
Like triathlon training, Omnichannel Marketing requires dedication, persistence, and endurance. Start your race strong by identifying your customers.
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Article
How the Ad Industry is Coming Together to Stop Losing Money
Michael Goldberg
21 June 2017
With ad fraud on the rise, the industry has banded together to combat the issue. TAG’s CEO explains how data sharing is playing a big role in the fight.
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Article
Why Data is the Key to Navigating the SiriusDecisions Demand Waterfall
Rishi Dave
14 June 2017
See how Dun & Bradstreet uses data and analytics to accelerate sales and how this strategy will help you navigate the new SiriusDecisions Demand Waterfall
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Article
How Ricoh Optimized Demand Gen Through a Centralized Data Strategy
Michael Goldberg
5 June 2017
Ricoh knows the importance of having clean, accurate data to guide their marketing strategy. Discover how they use data to drive increased acquisition.
Read More
Article
How to Double Your Inbound Sales Leads in a Single Year
Josh Mueller
30 May 2017
Demand generation is one of the most important elements of a modern marketing strategy. Check out five tips that we employed to drive significant demand.
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Article
The Sales Acceleration Tools Perfect for Small Businesses
Amber Colley
30 May 2017
Sales acceleration can be a crucial concept for small business owners, despite how popular it is among enterprise companies.
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Article
AI and The Terminator Conundrum
Rishi Dave
16 May 2017
AI is a hot story, but the data narrative is not as prominently discussed as it should be. After all, AI is only as intelligent as the data that feeds it.
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Whitepaper
Whitepaper: How to Build a Killer Strategic Account Plan
The Editors
6 March 2017
Learn how to build a strategic account plan that will move you into accelerators faster, easier and with more predictability.
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Article
Account-Based Marketing: The Art of the Start
The Editors
6 March 2017
We surveyed over 100 B2B marketers to learn about the important role data plays in implementing account-based marketing strategies.
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Article
The Need for Sales Acceleration is Accelerating
Rishi Dave
6 March 2017
Dun & Bradstreet’s former Chief Marketing Officer, Rishi Dave, shares his views on sales acceleration and the benefits associated with this concept.
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Video
The Future of Digital Experiences
Erin Wright
28 February 2017
Watch Dun & Bradstreet CEO Bob Carrigan and Global VP Ed Carey talk digital experience with Adobe from the Street Tank at Advertising Week 2016.
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Article
How to Measure the Effectiveness of Account-Based Marketing
The Editors
28 February 2017
ABM experts and business partners from Oracle and Dun & Bradstreet discuss “Measuring the Effectiveness of Account-Based Marketing.”
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Article
3 B2B Sales Strategies for Accelerated Selling
Shelly Lucas
22 February 2017
Are stalled B2B deals getting you down? Follow these strategies to keep sales conversations moving forward.
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Article
How Anticipatory Analytics is Changing the Way We Market
Rishi Dave
30 January 2017
Marketers don’t need a crystal ball or a magic elixir to see the future, they just need the right mix of data and insights; they need anticipatory analytics.
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Article
Why Master Data is Key to Contacting Qualified Leads
Michael Goldberg
3 January 2017
Proactively cleaning, enriching and mastering your database will help you reach the right people to drive qualified ROI.
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Article
Fighting Chaos With Chaos: The Biggest Irony of the Martech Explosion
Leslie Hancock
14 December 2016
Today’s martech stacks are far from streamlined, but this isn’t the complexity marketers should worry about. Scott Brinker and Michael Krigsman explain.
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Video
How to Grow Your Business With Interconnected Relationships
The Editors
6 December 2016
Learn how interconnected relationships can help you evolve your B2B marketing beyond short-term leads and grow your business.
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Video
How to Grow Your Business With Interconnected Data
The Editors
6 December 2016
Forrester calls customer identity “the next competitive battleground.” Learn how interconnected data can unlock the identity graph and all of its rewards.
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Video
How Analytics Could’ve Saved the Death Star and Become a Force for Your Business
John White
7 November 2016
Listen to Dun & Bradstreet’s Former CMO Rishi Dave explain how anticipatory analytics is crucial for your business and the 4 key things needed to use it.
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Article
How to Grow Your Business with Interconnected Systems
The Editors
2 November 2016
Interconnect your platforms to align your teams and work as one.
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Article
How the Internet of Things Helps Deliver the “Right” Customer Experience
Shelly Lucas
2 November 2016
For B2B marketers, the IoT is more than just another ad "channel." It adds a new layer of buyer analytics for delivering the "right" customer experience.
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Video
How Interconnected Data Helps Marketers Stay in Tune with Customers
Shelly Lucas
2 November 2016
You can't stay in tune with customers if everyone isn't working with the same information. Fortunately, standardized data can ensure you're all playing the same ...
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Article
Fast-Tracking Secrets to Digital Marketing Success
Lee Odden
2 November 2016
In this Q&A with Lee Odden, Dun & Bradstreet former CMO Josh Mueller talks all things digital marketing, from lessons learned and 2017 priorities to re- ...
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Article
The Marketing “Efficiency” Problem & How Customer Analytics Can Solve It
Shelly Lucas
1 November 2016
The problem with "efficiency": It keeps us from delivering fluid responses. But thanks to interconnected data and customer analytics, we can liquefy our marketi ...
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Article
Personalized B2B Marketing in the Age of Colossal Data
Shelly Lucas
1 November 2016
Personalized marketing requires the right message, at the right time via the right channel. Sounds impossible. But not if you gear up for it.
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Article
How Modern Marketers are Connecting Online and Offline Channels
Anudit Vikram
1 November 2016
Data is the glue marketers should use to connect online and offline channels for personalized customer engagement.
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Dun & Bradstreet Webinars
The Editors
1 August 2016
Missed a webinar? View our webcast feed to play videos from previous webinars hosted by Dun & Bradstreet.
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Master Data: Uncovering Opportunities for Growth
The Editors
27 July 2016
Discover best practices for gaining real value from your master data management (MDM) strategy in this dynamic webinar.
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Infographic
Infographic: The 2016 State of Enterprise Analytics
Michael Goldberg
21 April 2016
Read about the current state of enterprise analytics, a 2016 infographic from Dun & Bradstreet.
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eBook
The Disruptive Reader: Urgent Questions for Marketing Innovators
Shelly Lucas
13 April 2016
Attention, marketing innovators! This meaty reader is a lively interruption of “best practice” rituals—a must-read for all marketing misfits!
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Article
Marketing's Disconnect With Business & How Customer Analytics Can Mend I
Shelly Lucas
12 April 2016
Marketing's 2016 priorities are out of step with the C-suite's number one business mandate (ROI). Thankfully, customer analytics can help pull marketers back in ...
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Article
Making the Business Case for Better Marketing Images
Michael Goldberg
21 January 2016
Oh snap! Your brand story isn't getting shared? Research shows the right images build deeper customer connections and better tell your story.
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Article
5 Ways Internet Marketing for Small Business Helps You Stand Out
Tracey Panek
19 January 2016
It's not easy to compete against corporate marketing departments. Try these digital marketing tactics to help your small business get noticed in a big way.
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Article
Close More Deals with Sales Intelligence
The Editors
14 January 2016
Don't approach prospects with a canned sales pitch. Arm yourself with detailed sales intelligence to better understand, target, and engage prospects.
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Article
Accurate Data: The Foundation for Personalization
The Editors
12 January 2016
Without accurate customer data, you're more likely to have phantom leads and off-target marketing messages. Here's how to keep your information up to date.
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Article
Why Business Plans Are Worth Their Weight in Gold
John Rick Klaras
12 January 2016
Learn why developing a business plan can be incredibly important to a new company’s success.
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Article
How to Create Personalized Marketing Campaigns for Customer
The Editors
12 January 2016
Buyers want more personalized messages from the brands they do business with. Find out how data insight helps you get up close and personal.
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Sales & Marketing
The Editors
12 January 2016
Ideas and insights for the world of data-inspired marketing
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Article
Looking to Nurture Your Leads a Bit Better?
The Editors
11 January 2016
Is lead generation a struggle for your business? Heed these tips and tricks on how to nurture your leads and convert them into engaged customers.
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Article
How to Conduct Consumer Research for Small Businesses
The Editors
11 January 2016
You can't succeed in your industry if you don't keep up with trends and advancements. Find out why you need to market research to stay competitive.
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Article
How to Become an Industry Research Expert
The Editors
10 January 2016
B2B small businesses need to gather more facts before they become industry pros. Learn how to implement a sound industry research strategy.
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Article
3 Steps to Creating Data-Rich Customer Profiles
Ritika Puri
6 January 2016
Make your good customer snapshot better: Get creative with your data collection and integration.
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Whitepaper
Predictive vs. Anticipatory Analytics and Your Business Goals
The Editors
5 January 2016
With data processing growing at an incredible rate, so have anticipatory analytics. This white paper helps determine which analytics are best for your needs.
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Data-Driven Account-Based Marketing
The Editors
1 January 2016
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Article
Marketing Agility: The Missing Metric?
Shelly Lucas
1 January 2016
Marketing agility is essential to deliver real-time responsive contents. CMOs can use an agility scorecard to report progress & obtain leadership support.
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Article
Improve Sales & Marketing Alignment with these 5 Questions
The Editors
21 August 2015
What happens to your relationship with a lead after it goes to sales? Data can set the tempo for moving forward smoothly.
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Article
3 Audience Targeting Myths You Need to Ignore
Ritika Puri
13 August 2015
Three targeting myths you don't know about (but should)
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Article
Marketing and the Identity Puzzle
Lisa Petrucci
6 August 2015
There’s a lot of information out there that could help marketers better understand their customers – like behavioral data from web, mobile, email campaigns and ...
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Article
The Dangers of Automated Dashboard Addiction – And How to Escape Them
Shelly Lucas
28 July 2015
Just because something is easy to track doesn’t mean it should be. Markets and customers continuously change, so our measurements should change, too.
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Article
How to Create Sales Pitches That Change Minds and Close Deals
Shelly Lucas
9 July 2015
Facts tell, but stories sell. An "unconsidered need" pitch tips the odds in your favor. Stanford research proves it.
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Article
How to Turn Audience Targeting Mistakes into Real Advantages
Ritika Puri
30 June 2015
Marketing leaders share how they turned mistakes into relationship-building moxie
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eBook
The Data-Inspired Art of Sales Acceleration (eBook)
The Editors
23 June 2015
You already get prospects ready for sales. What about getting sales ready for prospects? Data can be your best ally.
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Whitepaper
Using Data to Nurture Your Best Leads
The Editors
16 June 2015
E-BOOK: How data and analytics help you uncover the full potential of a new customer
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Article
CMOs & CIOs: Relationship Co-Pilots, From Lunch Room to Loyalty Loop
Shelly Lucas
11 June 2015
Goodbye, funnel. Hello, loyalty loop! The CMO-CIO partnership takes off on a customer relationship adventure.
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Article
The Data Inspired Art of Growing Customer Relationships
The Editors
9 June 2015
The new art of the marketer uses data to build lasting customer relationships. Get the essentials in this e-book!
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Article
The Missing Link: What CMOs and CIOs Really Need to be Doing Together
Shelly Lucas
4 June 2015
The conversation around the CMO & CIO partnership is missing something important – and it's not digital marketing.
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Article
What Predictive Lead Scoring Means for Sales & Marketing Alignment
Kevin Dexter
28 May 2015
Predictive lead scoring is changing the often-contentious dynamic between sales and marketing organizations.
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Article
The Salesperson as Customer Hero
The Editors
21 May 2015
INFOGRAPHIC: Marketers know what buyers are saying and what influences them. But what good is that insight if you don't share it with sales?
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Article
Is Your Marketing Mobile-Ready?
The Editors
14 May 2015
INFOGRAPHIC: Stay in step with on-the-go customers and keep their experience seamless with good data management
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Infographic
Give 'Em What They Want: Data-Inspired Content
The Editors
1 May 2015
INFOGRAPHIC: Delivering the right stuff at the right time to build better relationships with prospects
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Video
Thriving Through the Data Deluge (Video)
Brad Young
30 April 2015
Chief Data Scientist Anthony Scriffignano explains how marketers can find meaning in a sea of customer data.
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Article
Map Your Universe: How B2B Data Empowers Your Targeting Decisions
The Editors
16 April 2015
INFOGRAPHIC: Data and analytics let you gaze into more lucrative heavens – identifying companies you do (and do not) want to do business with
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Article
Make Your Online Customer Experience Personal, Not Creepy
The Editors
10 April 2015
Personalize your online customer experience in five data-inspired steps. Get tips in this infographic!
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Article
How Data-Inspired CMOs Are Owning the Customer Experience
The Editors
3 April 2015
How can CMOs meet the great expectations set by self-directed customers? Find out in this infographic.
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Article
Lead Nurturing Gone Wrong – And How to Make It Right
Shelly Lucas
27 January 2015
Lead nurturing is about finding open doors. See more of them by improving your relationship-building.
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Article
5 Reasons Your Small Business Should Partner with Dun & Bradstreet
Kairo Cerere
7 January 2015
Learn five ways D&B can help you expand your capabilities and grow your business.
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Whitepaper: Finance Operations –
A Roadmap to Success
The Editors
Get an insider's look at Dun & Bradstreet's own experience building a finance operations structure and strategy for empowering growth.
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Unlocking the Future With Foundational Data
Adam Leslie
Reach across the business and get your fundamental data in place, or work with a partner that can help you do just that. Truly get to know your customers.
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Partner Resources
The Editors
Learn how Dun & Bradstreet works with our exclusive group of partners to help our clients.
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Lauren Bakewell
The Editors
Lauren Bakewell is the Chief Product Officer for Finance & Risk Solutions at Dun & Bradstreet. She is a veteran entrepreneur who has been a key executive in mul ...
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Chitrang Shah
The Editors
At Lattice, Chitrang Shah is part of the executive team that built Forrester’s highest-ranking B2B customer data platform (CDP) and scaled the business from 0 t ...
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Podcast
The Power of Data Podcast
The Editors
The Power of Data is your weekly podcast from Dun & Bradstreet focused on unlocking the value of data for business.
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Dun & Bradstreet's Client Commitment
Tom Rauker
Detailed steps that Dun & Bradstreet is taking to minimize the impact of COVID-19 on our operations.
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Article
How Data Can Drive Resilience in Adversity
The Editors
Discover the key takeaways from a recent panel session on the use of data to drive resilience. The conversation ranged from data and AI to helping employees thr ...
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