C2B - A Powerful Approach to Identifying New Customers
Host: George L'Heureux, Principal Consultant, Data Strategy
Guest: Holly Reed, Data Strategy Consultant
Many businesses get stuck in a rut, mining the same lead list for years and experiencing flat or declining campaign results. One strategy to break free is Consumer-to-Business cross-selling.
Consumer-to-Business, or C2B, is a catchy name for a cross-selling approach where a company can look for business prospects within their consumer portfolio. It’s commonly used by financial institutions, but any organization with a robust consumer base that’s trying to expand their business portfolio can benefit from a C2B strategy.
In this episode of Data Talks, host George L’Heureux chats with Data Strategy Consultant, Holly Reed, a match expert and 31 year veteran of Dun & Bradstreet.