Marketing & Sales

D&B Optimizer

Empower your sales and marketing teams with more accurate, actionable B2B dataGet a Free Report on Your Data Health
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Access Industry-Leading Data Across Your Organization
To drive successful sales and marketing campaigns, you need accurate data and full visibility into your prospects and customers. The first step to cleaner, more accurate, and actionable data is understanding your current data health. A free Data HealthScan from Dun & Bradstreet provides a report on the quality and completeness of your sales and marketing data. Once you understand the current data health, you can make a plan to improve the quality of your business data by identifying, cleansing, and adding firmographic intelligence to your business records.

How D&B Optimizer Works

Powered by the Data Cloud, D&B Optimizer serves as the foundational building block for your sales and marketing alignment by delivering valuable business intelligence on more than hundreds of millions of business records and their corporate hierarchies. These records are curated from thousands of sources and are updated 5 million times a day providing you with the quality B2B data you need to increase productivity and organizational alignment, while enabling you to accelerate growth.

D&B Optimizer provides you with consistency and a higher level of confidence when leveraging company and contact data across your account-based marketing (ABM) campaigns and systems by enabling entity resolution and matching, enriching your data, empowering continuous data hygiene, as well as analysis and visualization.

Obtain Direct Access to Quality Data Where and When You Want It

Getting access to Dun & Bradstreet data is easy. Simply install one of our native applications right within your Salesforce or Microsoft Dynamics 365 environment, or use our self-serve interface, D&B Optimizer for Marketing, with seamless MAP and CRM integrations.


Learn More About the Solution That Is Best for You:

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According to SiriusDecisions, companies that proactively maintain their sales and marketing database can realize 66% higher conversions to revenue compared to those that do not.


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Entity Resolution and Matching

Match, dedupe, and flag out of date business records based on the Dun & Bradstreet Data Cloud.

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Data Enrichment

Ensure all records contain accurate business firmographics, demographics, and corporate family tree relationships.

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Continuous Data Hygiene

Continuously maintain the health of your sales and marketing data as organizations evolve.

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Data Analysis and Visualization

Conduct quicker marketing and sales analysis and make better decisions with dynamic visualizations of your company and contact data.

Industry Recognized, Loved By Users

We’re excited that G2crowd awarded D&B Optimizer the “Users Love Us” badge based on reviews from customers like you.

Are you a happy user of D&B Optimizer? Leave us a review – we’ll give you a little gift to show our appreciation.

"The team at Dun & Bradstreet has partnered with me all the way to ensure I am realizing the full value of D&B Optimizer. Dun & Bradstreet data is the best in the industry allowing me to deliver on Ricoh's marketing strategy and achieve campaign success."

- Erin Faust, Director of Marketing, Ricoh USA


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Successful Data Management Starts With:

  • Assessing the Current Health of Your Data
  • Standardizing Data Entry
  • Continuously Cleansing and Enriching Your Data
  • Establishing Data Stewardship Best Practices
Read the B2B Marketing Data Report

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