The power of match data profile
Host: George L'Heureux, Principal Consultant, Data Strategy
Guest: Rick Venezia, Data Strategy Consultant
Keeping data fresh, up-to-date, and neat is no easy task. For example, let’s say that you have a former executive’s name in the ‘company name’ field (perhaps the company wasn’t named yet when your sales team created the record.) It may still be possible to use this information to match the record to the correct business. The Match Data Profile code lets a business know what data, including alternative data, was used to arrive at the match.
In this episode of Data Talks, our experts discuss the benefits that Dun & Bradstreet matching can bring to our clients, particularly the power of alternate match points.