5 Hurdles to Overcome on your Master Data Journey

Data Management Best Practices

Master data. Just the thought of it can send a shiver up the spine of even the most seasoned data management professional.

In this webinar,  5 Hurdles To Overcome on Your Master Data Journey, experts from Dun & Bradstreet’s Data Advisory Services team  share their real-world experiences helping  companies implement master data initiatives. 


  • Is there really such a thing as “perfect data”?
  • How to overcome the five hurdles facing any master data project
  • The business objectives and tactics you should focus on
  • Best practices for data governance