Expert Advice & Analysis for Salespeople & Marketers
Discover sales and marketing insights from the experts at Dun & Bradstreet. Browse thought leadership, best practices, and in-depth articles to learn the latest sales and marketing strategies being used to foster growth. Our roster of sales and marketing authors bring real-world experience to every article, sharing their successes and tips for delivering results.
Sales and marketing professionals are racing to adapt to a changing media landscape. Prospects are on new platforms, and these sites and networks offer customer data on a scale that can overwhelm. Even experienced managers struggle to keep up with tools and processes like marketing automation, customer segmentation, and sales acceleration. Falling behind means missed opportunities to reach new customers and upsell or cross-sell existing clients. B2B sellers need to know what works, where to devote their resources, and what changes are just around the corner. D&B Perspectives offers a comprehensive look at the state of sales and marketing.