Privacy, Data Transparency, and AI Trust Centre

A Transparency Tapestry for Responsible Data Processing Download D&B Privacy, Data, and AI Transparency Statement

Our Values

At Dun & Bradstreet (D&B), compliance and ethics begins with human-centered values and principles. The values and principles are set forth in our Code of Conduct and Ethics and guide us in designing, implementing, improving, disposing, and retiring data processing and management systems in a way that respects human rights, privacy and data protection, non-discrimination, diversity, equity, inclusion, and other applicable legal and regulatory obligations.

3 Core Values

The Bedrock of Our Culture

Data Inspired

We are passionate about the power of data. It is at the heart of everything we do, including how we leverage data insights to drive informed compliance and ethics decisions.

Relentlessly Curious

We embrace the change in the world around us. We know it brings new problems to solve, new things to learn, and new ways to grow. We use curiosity to help guide us in applying our ethical principles.

Inherently Generous

We succeed by helping others succeed. We openly share our time and talent, and we confidently welcome the help of others, including how we can continuously improve.

5 Ethical Principles

Our Compass for Making Good Decisions


Our Board of Directors and leadership consistently demonstrate the importance of doing business the right way and complying with our Code of Conduct and applicable laws and regulations.


We respect each other and the interests of the individuals and organizations we engage with and others about whom we process data.


We steward our assets and drive growth responsibly so that we can sustain D&B’s success into its third century and beyond.


We are transparent about our conduct, our dealings, and our practices; and we help support the global economy through transparent data practices, processing, and insights.


We encourage new ideas, innovation, and speaking up with questions or concerns, and we have zero tolerance for retaliation against those who raise compliance and ethics concerns.