Marketing & Sales

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Empower your sales and marketing teams with more accurate, actionable B2B data

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Access Industry-Leading Data Across Your Organization

Improve the quality of your business data by identifying, cleansing, and adding firmographic intelligence to your business records. Get access to the Dun & Bradstreet Data Cloud and integrate directly with your CRM – including Microsoft Dynamics 365, Marketo, Oracle Eloqua, and more.
Entity Resolution and Matching
Match, dedupe, and flag out of date business records based on the Dun & Bradstreet Data Cloud
Continuous Data Hygiene
Continuously maintain the health of your sales and marketing data as organizations evolve
Data Enrichment
Ensure all records contain accurate business firmographics, demographics, and corporate family tree relationships
Data Analysis and Visualization
Conduct quicker marketing and sales analysis and make better decisions with dynamic visualizations of your company and contact data
How D&B Optimizer Works

Powered by the Data Cloud, D&B Optimizer serves as the foundational building block for your sales and marketing alignment by delivering valuable business intelligence on more than hundreds of millions of business records and their corporate hierarchies. These records are curated from thousands of sources and are updated continuously, providing you with the quality B2B data you need to increase productivity and organizational alignment, while enabling you to accelerate growth.

D&B Optimizer provides you with consistency and a higher level of confidence when leveraging company and contact data across your account-based marketing (ABM) campaigns and systems by enabling entity resolution and matching, enriching your data, empowering continuous data hygiene, as well as analysis and visualization.

Successful Data Management Starts With:
  • Assessing the Current Health of Your Data
  • Standardizing Data Entry
  • Continuously Cleansing and Enriching Your Data
  • Establishing Data Stewardship Best Practices
Obtain Direct Access to Quality Data Where and When You Want It

Getting access to Dun & Bradstreet data is easy. Simply install one of our native applications right within your Microsoft Dynamics 365 environment, or use our self-serve interface, D&B Optimizer for Marketing, with seamless MAP and CRM integrations.

Learn more about the solution that is best for you:

Industry Recognized, Loved By Users