How D&B Optimizer Works
Powered by the Data Cloud, D&B Optimizer serves as the foundational building block for your sales and marketing alignment by delivering valuable business intelligence on more than 300 million business records and their corporate hierarchies. These records are curated from thousands of sources and are updated 5 million times a day providing you with the quality B2B data you need to increase productivity and organizational alignment, while enabling you to accelerate growth.
D&B Optimizer provides you with consistency and a higher level of confidence when leveraging company and contact data across your account-based marketing (ABM) campaigns and systems by enabling entity resolution and matching, enriching your data, empowering continuous data hygiene, as well as analysis and visualization.
According to SiriusDecisions, companies that proactively maintain their sales and marketing database can realize 66% higher conversions to revenue compared to those that do not.
D&B OPTIMIZER FEATURES
Entity Resolution and Matching
Match, dedupe, and flag out of business records based on the Dun & Bradstreet Data Cloud.
Ensure all records contain accurate business firmographics, demographics, and corporate family tree relationships.
Continuous Data Hygiene
Continuously maintain the health of your sales and marketing data as organizations evolve.
"The team at Dun & Bradstreet has partnered with me all the way to ensure I am realizing the full value of D&B Optimizer. Dun & Bradstreet data is the best in the industry allowing me to deliver on Ricoh's marketing strategy and achieve campaign success."
- Erin Faust, Director of Marketing, Ricoh USA
DATA MANAGEMENT TIPS & RESEARCH