End Your Data Challenges Now
Marketers juggle multiple technologies when searching for the right audience. Forrester states that 80% of B2B firms struggle to manage customer data. This results in siloed data across systems and teams, wasted budget, and poor customer growth and experiences. That’s where a CDP comes in.
Connect
Create a clear view of customers and prospects by connecting data silos
Create a clear view of customers and prospects by connecting data silos
Segment
Identify ideal prospects and impact audiences using AI and Dun and Bradstreet data
Identify ideal prospects and impact audiences using AI and Dun and Bradstreet data
Activate
Drive personalized omnichannel campaigns, better team alignment, and a stronger ROI
Drive personalized omnichannel campaigns, better team alignment, and a stronger ROI
Engage Customers with Confidence
Why D&B Lattice is the Leading CDP:
Stronger Identity Resolution
Unify disparate data sources by leveraging our strong online and offline identity resolution capabilities powered by Live Business Identity and the D‑U‑N‑S® Number.
AI-Powered by the Data Cloud
Prioritize audiences faster with AI-powered analytics connected to the Dun & Bradstreet Data Cloud for even greater precision in targeting.
Omnichannel Connectivity
Orchestrate consistent account-based marketing (ABM) campaigns aligned with sales by connecting customer data to downstream AdTech, MarTech, and CRM systems.
Recognized by Analysts, Loved by Users
D&B Lattice was named a Leader in “The Forrester New Wave™: B2B Customer Data Platforms, Q219,” “The Forrester Wave™: B2B Customer Analytics Q119,” a Leader in ABM by OBVUM, named a Market Leader in ABM Platforms category by FeaturedCustomers, and was voted Best Marketing and Sales Intelligence solution by CODiE. It also boasts a 4.5/5 customer rating on G2 Crowd and received accolades for “Highest User Adoption”, “Easiest To Do Business With”, “Easiest To Use”, and “Best Support”.
Are you a happy user of D&B Lattice? Leave us a review – we’ll give you a little gift to show our appreciation.
- Pipeline increased 13%
- Conversion rate increased 27%
- Deal size increased 20%
- Leads increased 126%
- Deal size increased 20%
- Time-to-close decreased 25%
- 2X greater reach
- 33% higher engagement
- 200% increased MQL
"By using data and insights from D&B Lattice, we can craft for our clients compelling ABM strategies and develop 1:1 digital experiences that are designed to attract, engage, and convert.“ - Saber Sherrard, Vice President, Bain & Company, Inc.
