Revenue Strategies for Challenging Times
The implications of the COVID-19 crisis are still unclear, but what is certain is the economic consequences of the pandemic and how it’s created new challenges for revenue teams striving to sustain – and grow – their business.
B2B and B2C organizations both continue to adapt, adjusting how they sell in the face of new buyer habits. A recent McKinsey study revealed that the importance of digital channels for B2B companies has radically increased since the COVID-19 crisis began. In fact, sales leaders on average rate digital channels approximately twice as important now as before.
So how will you go to market with a digital strategy that's not just good ... but great? This is the question asked by savvy sales and marketing leaders, and this is where Dun & Bradstreet can help.
Data, insights, and strategic solutions will be key to cost-effective growth, enabling successful go-to-market strategies that can give organizations a competitive edge and drive revenue in this challenging time.
Join Us for the Revenue Acceleration Summit
Join us on Sept. 16, 2020, as we host our first virtual Revenue Acceleration Summit.
Learn how best-in-class companies are thinking differently about their go-to-market strategies and leave with ideas that you can start putting into action right away.
We'll be joined by keynote speakers, leading practitioners, and thought leaders including Forrester, Just Media, and Traction. Plus, Dun & Bradstreet customers will share how they're thriving in the current economy.
Pick Your Track – Learn – Succeed
Whether your focus is sales, marketing, or data management, there’s a track, or combination of tracks, for you. Encourage others across your organization to join us and broaden your experience.
B2B Marketing in a Digital-First World – More than ever, digital engagement is overtaking traditional interactions. Learn strategies to align revenue teams and resources to ignite growth.
Unlocking Data, Your Doorway to Growth – Second only to people, data is your organizations greatest asset. Learn how to unlock and leverage the data that fuels your revenue operations team to drive more efficient workflows, impactful campaign results, and accelerated pipeline growth.
Driving Digital Sales Transformation – This track is designed to help sales teams arm themselves with the right tools and techniques to help them succeed in a new buyers’ landscape.
Will We Ever Return to Business-As-Usual?
Each of us will have a different recollection of the events that led up to this current challenge and when our pivot began, but we can navigate the situation with resiliency, plan for recovery, and start to reimagine what the next normal will look like. Begin by understanding how data, tools, and insights can help you grow and thrive.
Dun & Bradstreet Revenue Acceleration Summit
Wednesday, Sept. 16
1 – 4 p.m. ET