Lead Scoring Simplified: Using Data & AI To Focus On Your Best Leads

Lead Scoring Simplified

The self-serve digital buyer journey has empowered buyers while challenging marketing and sales operations to effectively identify which people and buying groups should be prioritized for sellers. To do this effectively requires looking beyond traditional lead scoring methods and incorporating all of the relevant buying signals.

In this on-demand webinar recording, Kerry Cunningham, VP, Principal Analyst at Forrester, and Deniz Olcay, VP, Product Marketing at Dun & Bradstreet, discuss best practices in prospect identification and lead scoring that will help to deliver the best opportunities to sales teams.