As teams build their strategic priorities and plans for 2021, best-in-class marketers are looking at a combination of data, insights and technology to drive growth. In 2020, 42% of marketers are spending 40% or more of their budget on digital marketing.
The coming year will require a continued substantial investment in digital activation. This all adds up to an imperative need to understand how a strong data foundation, or lack thereof, can impact your plans.
In this on-demand recording, a team of Dun & Bradstreet experts discuss the foundational steps you can take to prepare your organization for strategic, measurable and predictable growth results in 2021. We cover:
- Why a strong data foundation is critical to your success;
- The key steps to prepare your business to ignite measurable growth; and
- How a strong matching, cleansing, and enriching process is the foundation for your global customer view.
Armed with this information, you can deliver valuable insights and accelerate campaign activation and impact.