D&B Optimizer for Marketing is Dun & Bradstreet’s secure, cloud-based marketing solution that provides sustainable and repeatable data stewardship services for your global data to drive more effective segmentation and targeting practices.
Optimize your company and contact data so that it is accurate and actionable
Analyze your company data to discover your primary profiles and best market opportunities
your audience acquisition, account-based marketing (ABM), and digital advertising efforts
How It Works
By providing direct access to the Dun & Bradstreet Data Cloud and Live Business Identity, D&B Optimizer helps you improve the quality of your data, profile your best marketing and sales opportunities, and target the audiences that mean the most to your business. With advanced analytics and easy integration into your CRM and marketing systems, it provides the ability to connect disparate silos of information, providing you with an accurate view of customers across your organization.
D&B Optimizer for Marketing also allows you to source new, high-quality data and identify digital segments to align your online and offline activities.
Get a Free Data HealthScan
You need clear visibility into your prospects and customers for your sales and marketing initiatives to hit the mark. But what if the data driving those programs is inaccurate or incomplete?
Let Dun & Bradstreet remove the guesswork with our FREE Data HealthScan – a comprehensive report on the quality and completeness of your database. In minutes, you’ll understand the true marketability of your data and areas of opportunity that can have immediate impact on your targeting, demand generation, and ABM activities. In less than 24 hours, you will receive meaningful insights on your data.