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D&B Optimizer for Marketing

Empower your organization with accurate, actionable data for marketing.Try It for Free
Home >Products >Sales & Marketing Products >D&B Optimizer for Marketing
What is D&B Optimizer for Marketing?D&B Optimizer for Marketing is Dun & Bradstreet’s secure, cloud-based marketing solution that provides sustainable and repeatable data stewardship services for your global data to drive more effective segmentation and targeting practices.Try a FREE Data HealthScan
How It Works

By leveraging the Dun & Bradstreet D-U-N-S® Number, D&B Master Data, and Dun & Bradstreet’s world class commercial database, it optimizes your data, profiles your best opportunities, and targets the audiences that mean the most to your business. With advanced analytics and easy integration into your CRM and marketing systems, it provides the ability to connect disparate silos of information, providing you with an accurate view of customers across your organization.

D&B Optimizer for Marketing also allows you to source new, high-quality data and identify digital segments to align your online and offline activities. D&B Optimizer for Marketing helps you:

Optimize
your company and contact data so that it is accurate and actionable
Analyze
your company data to discover your primary profiles and best market opportunities
Target
your audience acquisition, account-based marketing (ABM), and digital advertising efforts.

Get a Free Data HealthScan

You need clear visibility into your prospects and customers for your sales and marketing initiatives to hit the mark. But what if the data driving those programs is inaccurate or incomplete?

Let Dun & Bradstreet remove the guesswork with our FREE Data HealthScan – a comprehensive report on the quality and completeness of your database. In minutes, you’ll understand the true marketability of your data and areas of opportunity that can have immediate impact on your targeting, demand generation, and ABM activities. In less than 24 hours, you will receive meaningful insights on your data.

Get Started

Featured Resources

D&B Optimizer for Marketing BrochureDownload Fact Sheet
Quality Data from Dun & Bradstreet Download Data Sheet
2017 State of Marketing Data ReportDownload Report

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D&B has been great to work with. Optimizer for Contacts helped us improve the health of our leads and contact database…We improved our email deliverability by almost 30%.
Chandra Patel, Senior Director, Product Marketing, C9 Inc.

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Three Key Factors for Successfully Engaging Your ABM Target AccountsMatt Heinz March 23, 2018In this post, guest blogger Matt Heinz shows you how to engage your ABM Target Accounts by getting back to what’s really important: people.Read More
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How Data Is Driving the Evolution of B2B Sales and Marketing TacticsMichael BrennerMarch 19, 2018Data is driving the evolution of B2B sales and marketing tactics by making more personalized, efficient, and impactful marketing possible – at scale.Read More
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Sales Acceleration: Guiding Customers Through the Buying ProcessMichael BrennerMarch 23, 2018Learn actionable sales acceleration strategies to guide your customers through the buying process faster and with less friction.Read More
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The Power of Sales and Marketing Alignment in ABMMichael BrennerMarch 28, 2018Discover how success means more informed decisions, richer buyer profiles, and more meaningful data when you align your sales and marketing teams for ABM.Read More

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