Marketing & Sales

D&B Optimizer for Marketing

Empower your organization with the most accurate, actionable data for marketing.Try It for Free
Leverage Better Quality Data to Help Drive GrowthD&B Optimizer for Marketing is Dun & Bradstreet’s secure, cloud-based marketing solution that provides sustainable and repeatable data stewardship services for your global data to drive more effective segmentation and targeting practices.Try a FREE Data HealthScan
How It Works

By providing direct access to the Dun & Bradstreet Data Cloud and Live Business Identity, D&B Optimizer helps you improve the quality of your data, profile your best marketing and sales opportunities, and target the audiences that mean the most to your business. With advanced analytics and easy integration into your CRM and marketing systems, it provides the ability to connect disparate silos of information, providing you with an accurate view of customers across your organization.

D&B Optimizer for Marketing also allows you to source new, high-quality data and identify digital segments to align your online and offline activities. D&B Optimizer for Marketing helps you:

Optimize
your company and contact data so that it is accurate and actionable
Analyze
your company data to discover your primary profiles and best market opportunities
Target
your audience acquisition, account-based marketing (ABM), and digital advertising efforts.

Get a Free Data HealthScan

You need clear visibility into your prospects and customers for your sales and marketing initiatives to hit the mark. But what if the data driving those programs is inaccurate or incomplete?

Let Dun & Bradstreet remove the guesswork with our FREE Data HealthScan – a comprehensive report on the quality and completeness of your database. In minutes, you’ll understand the true marketability of your data and areas of opportunity that can have immediate impact on your targeting, demand generation, and ABM activities. In less than 24 hours, you will receive meaningful insights on your data.

Get Started

Featured Resources

D&B Optimizer for Marketing BrochureDownload Fact Sheet
Quality Data from Dun & Bradstreet Download Data Sheet
The B2B Marketing Data
ReportDownload Report

Related Products & Content

Software & Subscriptions
D&B DataVisionProfile, visualize, and segment your global customer and prospect data to identify the right targets for growth.Read More
D&B has been great to work with. Optimizer for Contacts helped us improve the health of our leads and contact database…We improved our email deliverability by almost 30%.
Chandra Patel, Senior Director, Product Marketing, C9 Inc.

Related Articles

Video
Webinar: Data-Driven Approaches for Account Based SellingThe EditorsDecember 24, 2019Find a webinar that outlines some data driven approaches for account based selling. Learn more about the B2B customer and how you can market to them.Read More
Article
Customer Experience is Key to B2B Marketing SuccessLauren BakewellOctober 17, 2019Adweek's "2020 Data-Driven Marketing and Advertising Outlook" offers insight and advice for B2B marketers as they move closer to account based marketing.Read More
Article
Contact Data: How We Earn Your TrustLauren BakewellNovember 22, 2019Learn about our detailed approach for curating contact data. Our contact data collection process is just one element of our overall data quality program.Read More
Article
Put Social to Work in Your ABM ProgramsChitrang ShahOctober 17, 2019Learn how to use social media marketing to further personalize your ABM campaigns. Take your account-based marketing to the next level.Read More

Related Products

View All Products