Marketing & Sales

D&B Lattice for Marketo

Native integration transforms predictive analytics into revenue by identifying high-value targets and enabling hyper-targeted marketing programs.
Send The Right Leads To Sales
D&B Lattice integrates into Marketo enabling powerful predictive lead scoring and omnichannel orchestration capabilities. Score incoming leads by their propensity to purchase. As well as orchestrate hyper-targeted omnichannel campaigns, ensuring messaging is consistent across all channels.
Predictive insights are automatically filtered in to Eloqua
Create personalized segments for hyper personalized campaigns
Leads and contacts are automatically routed into specific programs based on their score, fit and behavior

Predictive Lead Scoring 

Using webhooks, D&B Lattice’s predictive insights are automatically filtered into Marketo, so models can be used to score leads within existing SmartCampaigns. Marketers can use these predictive scores to increase the efficiency of their existing programs, in their preferred workflow.

Real-Time Data Enrichments and Scoring

In addition to a score, D&B Lattice writes enriched data back into Marketo, including lead and account firmographic attributes and technology indicators, which can then be used to create personalized segments for hyper-personalized campaigns. Data enriched by D&B Lattice remains in the Marketo instance.

Optimize Omnichannel Marketing Programs

As leads and contacts enter into programs, they are scored based on their geography, company size, engagement with prior campaigns, etc. Leads and contacts are then automatically routed into specific programs based on their score, fit and behavior. This is done for both inbound and outbound channels.

Adobe: Real-Time Scoring Drives Sales & Marketing Alignment

Learn how the Adobe team is using D&B Lattice to score and prioritize 14,000+ daily inbound leads in real-time. Driving significantly increased efficiency and better alignment between Marketing and Sales.

“Now it does feel like we have a lot more intelligence about where we’re winning and how and we’re able to score and actually transition those leads down into our funnel quicker.”

- Troy Perry
 Marketing Operations Manager, Mulesoft

Ready to increase conversion rates and revenue?

See What D&B Lattice can do for your sellers today.

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