Send The Right Leads To Sales
D&B Lattice integrates into Marketo enabling powerful predictive lead scoring and omnichannel orchestration capabilities. Score incoming leads by their propensity to purchase. As well as orchestrate hyper-targeted omnichannel campaigns, ensuring messaging is consistent across all channels.
Adobe: Real-Time Scoring Drives Sales & Marketing Alignment
Learn how the Adobe team is using D&B Lattice to score and prioritize 14,000+ daily inbound leads in real-time. Driving significantly increased efficiency and better alignment between Marketing and Sales.