Marketing & Sales

D&B Lattice

Simplify your data. Operate more productively. Meet the best-in-class B2B customer data platform.Get a Free Demo
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End Your Data Challenges Now
Marketers juggle multiple technologies when searching for the right audience. Forrester states that 80% of B2B firms struggle to manage customer data. This results in siloed data across systems and teams, wasted budget, and poor customer growth and experiences. That’s where a CDP comes in.
Create a clear view of customers and prospects by connecting data silos
Identify ideal prospects and improve productivity and impact audiences using AI and Dun & Bradstreet data
Drive personalized omnichannel campaigns, better team alignment, and a stronger ROI with targeted audience segments

Engage Customers with Confidence

Why D&B Lattice is the Leading CDP:

Stronger Identity Resolution

Unify disparate data sources by leveraging our strong online and offline identity resolution capabilities powered by Live Business Identity and the D‑U‑N‑S® Number.

AI-Powered by the Data Cloud

Prioritize audiences faster with AI-powered analytics connected to the Dun & Bradstreet Data Cloud for even greater precision in targeting.

Omnichannel Connectivity

Orchestrate consistent account-based marketing (ABM) campaigns aligned with sales by connecting customer data to downstream AdTech, MarTech, and CRM systems.

Recognized by Analysts, Loved by End Users

D&B Lattice was named a Leader in "The Forrester New Wave: B2B Customer Data Platforms, Q219,” “The Forrester Wave: B2B Customer Analytics Q119,” a Leader in ABM by OVUM, and was voted Best Marketing and Sales Intelligence solution by CODiE. It also boasts a 4.5/5 customer rating on G2 Crowd.

Circles labeled connect, segment, and activate come together in venn diagram with D&B lattice CDP in the middle

Embrace Precision and Outperform the Competition

Leveraging insights from the Data Cloud, our solutions help optimize your data, analyze and segment key markets and customers, target and engage across channels, and access critical sales intelligence to close business faster.

chart showing how D&B Lattice integrates with our S&MS products to connect, segment, and activate data efficiently