Episode Eight: Identity Resolution
Host: George L'Heureux, Principal Consultant, Data Strategy
Guest: Scott Smith, Principal Data Advisor
What is ‘identity resolution’ (also referred to as ‘matching’)? Simply put, it's when you're connecting your organization's data to a trusted set off commercial reference data. Matching is a critical and worthwhile step, whether you’re doing basic data cleansing, cleaning up your CRM, or augmenting your data with the richness of third-party data assets.
At Dun & Bradstreet, we match data to the Dun & Bradstreet Data Cloud and provide a D-U-N-S® Number – a unique identifier for a business – unlocking the richness the Dun & Bradstreet Data Cloud has to offer into the customer environment: business demographics, firmographics, predictive indicators, and more.