Last year's pigskin showdown played in Arizona produced a gross economic impact of $719.4 million for the entire state. But the financial effect of the biggest football game of the year can be felt across the nation, especially in the regions where each team is represented. This year, how can you gauge the impact businesses in Houston (host city), Atlanta and New England will have on you? Here’s a few data points you will want to review to anticipate potential opportunities.
