Marketing & Sales

D&B Market Insight

Get the powerful insight of sophisticated statistical models – without a statistician

The power of analytics in the hands of marketers
D&B Market Insight is an innovative data analysis and visualization tool that allows you to better understand your customers and opportunities.
Get a complete view of your customer base, combining your customer data with data and insights from the Dun & Bradstreet Data Cloud
Create a scoring model to profile and pinpoint the prospects who are most like your best customers
Leverage powerful charting tools to graphically view your data in different ways
View results in a Venn Diagram with segment counts to identify cross-sell opportunities
Conduct a penetration analysis to understand market opportunity
Augment data with rich firmographics, including newly enhanced geocodes, corporate hierarchies & analytics for better decision making.

How It Works

D&B Market Insight is easy to deploy and start using right away. Simply download a launcher directly from D&B to your computer (not your company’s server) and access the application through a secure Web page.
Once we became familiar with the possibilities that Market Insight offered, our organization was able to work far more efficiently and intelligently.
Laurens Liezenberg , Business Development Manager , TNT Express