You’re burdened by siloed data and are struggling to understand who your accounts are so you can select the best ABM candidates. Dun & Bradstreet can empower your organization to create clean, complete, and actionable views of your account data. D&B Optimizer can help keep account data consistent across systems.
keep account data consistent across systems
ABM is more than just advertising. You’re trying to reach accounts across multiple channels to increase engagement but can’t coordinate marketing and sales activities to deliver a consistent message. D&B Lattice can activate always-on omnichannel campaigns across email, sales, programmatic, and social with ease.
easily activate omnichannel campaigns
You’re trying to reach and engage target accounts, but nearly seven decision makers are involved in every sales deal – climbing from an average of five a few years ago. That’s why having deep knowledge on your accounts and prioritizing sales activity to get in the door first is critical. D&B Hoovers can help sales teams be more efficient and close business faster.
close business fasterWith nearly $2 billion in spend flowing through their platform – and a focus on large enterprise marketers –the VP of ABM at this global data science and marketing technology company, had visibility into the accounts that represented their most valuable customers and prospects. Now he had to find a way to reach the individuals that worked across those brands to drive awareness and expand wallet share.
Dun & Bradstreet, helped this company target 1,000 key accounts by vertical, matching those accounts to digital identifiers across AppNexus, Twitter, and Facebook. To connect the digital strategy with traditional offline prospecting, they utilized D&B Hoovers to find email addresses and location information at target accounts.