Unlock Digital IDs for Better Cross-Channel Experience
According to the Winterberry Group, 85% of firms struggle to consistently identify target audiences across media channels – including websites.1 This can mean missed opportunities to accelerate and personalize the buyer’s journey, which is why identifying and engaging your accounts across channels is critical.
Inbound Lead Prioritization & Form Optimization
You’re trying to score inbound leads and accounts in real-time, so you can deliver higher quality leads to sellers and focus on your most promising targets. Research shows that by following up with digital leads in under five minutes you can drive up to 9x conversions. Prioritize inbound leads by their propensity to purchase to ensure you deliver the highest quality leads to your sales team. D&B Account Based Marketing can help remove friction from lead forms, accelerate the path to conversion, and optimize your inbound lead flow through real-time predictive lead scoring.
Today’s B2B buyers expect consistent, on-demand, digital, and personalized experiences across all channels. Without a centralized hub of customer data this can be extremely difficult to coordinate. D&B Account Based Marketing can help to increase engagement with your target accounts. Consolidate your data in one location to activate scalable, personalized omnichannel campaigns across email, sales, programmatic, and social with ease.
You’re trying to deliver personalized ads across social and display channels to increase engagement with key accounts and serve them a unique experience on your website. With the buyer journey becoming increasingly digital, our research shows 63% of B2B marketers are doing programmatic ad buying to reach audiences digitally. D&B Account Based Marketing can help deliver digital ads and serve personalized experiences on your website to expedite the buying journey.