In our current digital landscape, data is central to driving business growth and keeping customers at the forefront of your strategy. In this MarTech podcast series, Dun & Bradstreet experts explore the impact of AI and emerging technologies on personalization, account-based marketing and product development. Tune in to learn how you can harness the power of data to meet customer needs and accelerate your business.
The Future of CX Depends on Innovative Generative AI and Data Insights
Dun & Bradstreet's CMO, Jenn Atkins, discusses the importance of a solid data foundation for marketing’s evolving role in shaping customer experience and how to keep up with emerging technologies like generative AI.
Let Data Be the Biggest Driver Behind Your Advertising Strategy
Dun & Bradstreet's SVP, Sally Slarke, of digital audiences discusses why B2B and B2C buying behaviors have changed and how data plays a role in personalization and ABM, plus, how companies use data to re-evaluate and reshape their advertising budget strategies.
Data and AI Ignite Customer Conversations and Tangible Business Results
Dun & Bradstreet's SVP of sales and marketing, Karlos Palmer, reveals how to use data to help your customers achieve better business outcomes, AI’s role in fostering innovation and how sales and marketing teams use data to drive future product development.
Data-Driven Success Lies Within the Power of Simplicity
Dun & Bradstreet's SVP, commercial operations, Jen Burns, shares D&B’s secret to improving the client experience, three ways to improve operations with data-driven strategies, and how to best support the changing business needs happening around you.
Where Is the Buyer’s Journey Headed?
Dun & Bradstreet’s regional vice president, field and inside sales, Chris Garza, shares where sales and marketing teams are finding success in this evolving landscape, the role data plays in pivoting strategies to reach prospects, and where the buyer’s journey is headed and how that will impact you.
Unlocking Business Success With the Power of Data Management
Dun & Bradstreet’s VP, master data business, Gurpinder Dhillon, outlines master data management (MDM)’s pivotal role and core principles and how accurate and up-to-date information helps shift the focus from data management to revenue generation.