How Intuit Went ‘Account-First’ to Engage with More Relevance

Winning the Mid-Market with Account-First Marketing

Michael Goss, Senior Marketing Manager, Intuit, joined Dun & Bradstreet VP of Digital Product Marketing Nipul Chokshi at SiriusDecisions Summit 2020.

Michael shared his experience in how Intuit leverages data and insights to engage and convert mid-market accounts in a more effective way, and how D&B Lattice is playing a role in this strategy.


  • How to think differently about segmentation to maximize focus and increase relevance
  • Using behavioral signals to design compelling offers and to identify audiences that will be most receptive to those offers.
  • How data and insights can be invaluable to enable customer teams to grow share of wallet.
  • Four-step framework to engage with buyers in a more personalized, relevant manner.

Learn best practices! Watch the case study, recorded live at SiriusDecisions Summit 2020.

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