Winning the Mid-Market with Account-First Marketing
Michael Goss, Senior Marketing Manager, Intuit, joined Dun & Bradstreet VP of Digital Product Marketing Nipul Chokshi at SiriusDecisions Summit 2020.
Michael shared his experience in how Intuit leverages data and insights to engage and convert mid-market accounts in a more effective way, and how D&B Lattice is playing a role in this strategy.
- How to think differently about segmentation to maximize focus and increase relevance
- Using behavioral signals to design compelling offers and to identify audiences that will be most receptive to those offers.
- How data and insights can be invaluable to enable customer teams to grow share of wallet.
- Four-step framework to engage with buyers in a more personalized, relevant manner.
Learn best practices! Watch the case study, recorded live at SiriusDecisions Summit 2020.