D&B DataVision: an essential tool to realise true data-driven marketing

D&B DataVision: an essential tool to realise true data-driven marketing

Marketing, like our world, has been subject to constant, sweeping change over the decades. But this has been taken to a whole new level in recent years with the pandemic’s mass acceleration of digital transformation driving home the need to keep up with ever-evolving consumer demands and deliver standout experiences.

In many ways, data has emerged as the key to remaining competitive in a digital-first economy. With the mind-boggling amount of information that’s generated every day – which Raconteur predicts will exceed 463 daily exabytes by 2025 – serving to inform decisions, identify opportunities and provide valuable business insights.

When it comes to marketing, however, 95% of marketers are unable to make sense of their own customer data and struggle to gain real-time insights from it, according to Forrester. Owing to the fact this rich portfolio of information often resides in disparate, often siloed systems, which inhibits the access to accurate, timely data that’s needed to make better decisions, faster.

Modern marketers therefore need modern tools that can both consolidate data into a single source of truth and enable true data-driven marketing. Only then can data siloes be broken down to provide a 360-degree view of optimum targets – and herein lies the purpose of Dun & Bradstreet’s DataVision

Reliable, accessible data: the key to unlocking data-driven growth

We’re living in age of content overdrive, where cutting through the noise and standing out from the crowd is becoming more difficult by the day. Reaching audiences with relevant, targeted messaging is therefore a prerequisite of success. But that requires customer data to come from a single source of truth that flows across platforms, teams and channels, to inform marketing strategies and ensure campaign effectiveness.

DataVision makes this effortless by centralising and synthesising your data from both internal and external sources, such as your website, Customer Relationship Management (CRM) system, Marketing Automation Platform, and any other siloes. Once data is aggregated in a readily- accessible platform, you’re then able to easily profile, visualise and segment your global customer data.

In doing so, you will not only ensure accurate and consistent information is flowing throughout your business for go-to-market success, you’ll also be able to identify the right targets for growth.

Vision without data is just an idea

DataVision’s biggest strength is its ability to combine internal customer attributes with Dun & Bradstreet’s universe of companies and contacts, to identify linkages within corporate family trees and uncover whitespace for cross-sell and upsell opportunities.

Once the right targets are identified, DataVision can provide look-a-like prospects based on your own segmentation criteria. By way of hosting and matching this against Dun & Bradstreet’s Data Cloud – the world’s most comprehensive business data and analytical insights repository – with 200 million business records (and counting), from 30,000 sources in 190 countries. 

But beyond its extensive, unmatched quantity, it’s quality that sets this data apart, with more than 600 firmographic attributes to drill down on and provide a level of granularity that simply isn’t available elsewhere. What’s more, this data repository is also updated five million times a day, to ensure you’re always equipped with the best data, to uncover the right targets for growth.

Everything you’ll ever need is also accessed via DataVision’s Summary Dashboard, providing a clear bird’s-eye view of your complete data set for improved visibility into key market segments and areas of opportunity. From here, you’re also able to apply desired filters to readily review information for specific searches. Plus, you’ll also be able to proactively monitor how company and contact changes to Dun & Bradstreet’s global dataset have impacted your records.

Unlock your growth potential with DataVision

It’s for the above reasons that DataVision is an essential, powerful tool for any marketer to identify and build new pipeline opportunities. But above all, it will enable marketers to become truly data-driven – especially when seamlessly integrated with other solutions.

And this is the key to helping you navigate complexity, remain one step ahead of evolving consumer demands, deepen customer relationships and deliver the experiences that will set you apart from competitors and drive sustainable growth.

To learn more about accelerating your data-driven marketing strategy, visit D&B DataVision / the Worldwide Network by Dun & Bradstreet.