INDUSTRY SOLUTIONS
Optimize Omni-Channel Targeting for Advertisers
Engage ideal audiences across all media channels with industry-specific business and consumer data and insights.
Reach Your Ideal Audience
Today's consumers demand engagement that respects their privacy, predicts their needs, and offers personalized solutions -- not an easy task. To deliver an optimal experience, you need a foundation of sophisticated, actionable data encompassing behaviors, demographics, intent, and predictive and contextual insights, to build omni-channel campaigns that drive conversions.
Amplify Advertising Efforts
Gain a Comprehensive View of Your Target Audience
Access Enhanced Audience Insights
Improve Precision and Personalization
Scale on Your Terms
Keep Pace with Industry Change
Optimize Audience Targeting
Identify your ideal buyers and operate effective omni-channel campaigns with deep audience data and insights to help amplify engagement.
Master Multi-Channel Targeting
- Improve personalization by segmenting audiences for enhanced multi-channel targeting.
- Tailor messages to make them specific each audience across the web, audio, digital OOH, connected tv, mobile, social, and retail media networks.
- Reduce costs by reaching buyers who are most likely to engage and convert.
Reach Your Total Addressable Market
- Match business profiles to consumer profiles for more effective targeting.
- Gain a more complete view of market dynamics and customer behavior.
- Deliver more customized messaging at every touchpoint along the customer journey.
Enrich Your First-Party Data
- Enrich your data with business and consumer insights and identity, plus audience attributes.
- Improve performance by gaining a more complete picture of each of your audiences.
- Maintain compliance and meet data privacy regulations.
Build Campaigns Around Actionable Data
- Kick off your advertising efforts with a trusted, reliable data the is primed for action.
- Optimize targeting and deliver messages that funnel audiences toward conversion.
- Access continuous updates to power accurate targeting on current and future campaigns.
Products & Data Offerings
Save time and resources with tools to target buyers in a personalized way across channels and reach ideal customers at every step along their journey. See how our products and data offerings can help you grow your business.
Eyeota Audience Marketplace
Tap into robust global B2B and B2C audience targeting data from the world's leading brands to identify, reach, and engage your best customers across digital media channels.
D&B Audience Targeting
Featured in the Eyeota Audience Marketplace, Run effective multi-channel advertising campaigns using pre-built Dun & Bradstreet B2B and B2C audience data.
D&B Consumer Intelligence
Enrich your first-party data with consumer intelligence insights loaded with deep demographic, psychographic, and property attributes.
D&B Buyer Intent
Reach in-market buyers when it matters the most -- the moment they are planning a purchase -- using buyer intent data.
D&B Rev.Up ABX
Identify your best prospects and target relevant advertising across digital channels.
Let Us Activate Your Advertising Campaigns
Marketing Services at Dun & Bradstreet help ensure that your campaigns operate efficiently and deliver the results you need to meet your objectives. Our team of in-house marketing experts can support your needs, from content creation to digital marketing management. We cover all aspects of campaign activation, from development to launching, managing, and optimizing multi-channel experiences with personalized strategies that generate results.
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