Sales & Marketing SolutionsUnleash the power of data and analytics to discover opportunities and accelerate growth.
Use Data to Connect & InspireGrowth is the mantra for your sales and marketing teams. And the key to growth is creating outstanding experiences for your customers and prospects. In today’s world of digital commerce, this means using the data you have to unlock the truth about your customers. There’s a new art to making connections through data and building relationships on a broad scale. And leading marketers are making this new art a successful reality.
How Dun & Bradstreet Helps Sales & Marketing
Learn how Dun & Bradstreet's Sales & Marketing Solutions help companies eliminate waste, embrace precision, and improve business performance with data and analytics.
Gain Insight into Your CustomersWe call it the data deluge: the flood of numbers and information coming at marketers, faster than ever before. It isn’t letting up anytime soon, so there’s no better time to get the tools and the skills you need to ride the wave as high as you can. You’re tasked with analyzing and making sense of it all – and believe it or not, there’s an efficient way to get there. It’s just a matter of liberating the gems of genuine insight about your customers from the endless streams of data, clicks and interactions.
  • 4300%increase in data generation is expected by 2020. -CSC
  • 77%of professionals say B2B customer expectations have been raised.
Improve Your Sales & Marketing Performance

Leveraging data and insights from the Dun & Bradstreet Data Cloud, our Sales and Marketing Solutions help optimize your data, analyze and segment key markets, target and engage prospects across channels, and access critical sales intelligence to close more business faster.

Central to the Data Cloud is Live Business Identity, a comprehensive and continually updated view of business relationships, delivering identity through the Dun & Bradstreet D-U-N-S® Number. It also provides valuable sales and marketing intelligence such as hierarchies and analytical insights including predictive and propensity indicators enabling the seamless integration of information across your entire organization.

  • 220%Growth over two years by sourcing net new companies and contacts
  • 59%Increase in lead funnel from D&B Hoovers usage in sales org
  • 138%ROI delivered based on orders won
  • 40%of anonymous web visitors unmasked to help ID 785K new contacts

OUR SOLUTIONS

Grow Your Most Valuable RelationshipsFind your most valuable customers and prospects with precision, engage them with personalized content and accelerate pipeline with sales intelligence. By enabling your teams with the right data for every step of the customer journey, you can grow relationships at a speed and scale never before possible. Our solutions deliver a unified view of your customers, deep insight into their needs and seamless integration with partners to make the most of every interaction.
Analyze and Identify Customer ProfilesCreate a common data foundation to develop more impactful go-to-market strategies.Forrester states 80% of firms struggle to manage the volume, variety, and velocity of their business data. This can result in missed opportunities and lost revenue, which is why it's so critical to create a unified view of your data and enable teams to identify ideal prospects and segment key markets.Learn More
Target Audiences Across ChannelsImprove ROI and drive growth with consistent online and offline audience targeting.Top-performing organizations leverage business data and analytics as a competitive advantage to accelerate the buyer’s journey. That starts with identifying and targeting the right audiences across channels, creating personalized buying experiences, and aligning sales and marketing more effectively.Learn More
Engage and Nurture Your ProspectsNurture the right prospects across channels to accelerate the buyer’s journey.According to the Winterberry Group, 85% of firms struggle to consistently identify target audiences across media channels – including websites. This means missed opportunities to accelerate and personalize the buyer’s journey, which is why identifying accounts across channels is critical.Learn More
Empower Sales to Close Business FasterHelp increase the average deal size and convert more sales leads into customers.40% of B2B marketers don’t feel their sales teams have the right account intelligence to engage successfully with prospects and sales leads. With access to quality leads and deep company intelligence, sales teams will be empowered to spend less time searching and more time selling.Learn More
Dun & Bradstreet has enabled us to rapidly grow our database by helping us automate the upload process…to ensure we are always talking to the right people.
George Coughlin, Director of Marketing, Adaptive Insights