B2B buying has gone digital – and there’s no going back. As marketing and sales teams, you have to think and move as one to reach the right buyers, right now. You need to shatter silos to become one, coordinated revenue team. And you need end-to-end data and software solutions designed for your account-based marketing and sales.
Cut Through the Noise
Buyer journeys are speeding up and buyers are getting bombarded from all directions. As a marketer, it’s crucial for you to engage your buyers with relevance – and to do it everywhere they are. You need the power to find, build, and connect with the right audiences who are most likely to convert.
In today’s hectic and ultra-competitive B2B sales world, you don’t have time to waste. You have to get through the door first if you want to close more deals. You need company and contact data – and targeted insights – that give you the power to reach the right decision-makers who are likely to buy.
Your buyers want consistent, personalized experiences across all channels – on demand. You need a single, 360⁰ view of your customer data so you can coordinate omnichannel engagement. D&B Rev.Up ABX can help you better connect to your target accounts by unifying 1st and 3rd party data in one location. Then you can choose to switch on personalized campaigns in one channel, or all of them.
Your sales team needs high-quality leads that let them pursue accounts with the highest propensity to buy – and they need them fast. Reach prospects in less than 5 minutes and research says you can boost conversions 9x. With D&B Rev.Up ABX for Web, reduce friction for buyers by using customer data to prefill lead forms. Personalize web experiences and optimize your inbound lead flow with real-time predictive lead scoring.
Research shows 63% of B2B marketers are buying programmatic ads to reach their buyers. If you’re not, you’re behind the curve. But just ads aren’t enough. They need to be personalized and deliver a unique, engaging experience – and do it across social and display channels. D&B Rev.Up ABX for Ads can help you target the audiences most likely to convert and serve them personalized ads to scale, while reducing waste.
The seller who reaches a buyer first is more likely to close the deal. In today’s world, that requires a deep understanding of every step in a buyer’s digital journey. D&B Rev.Up ABX for Sales has predictive analytics, propensity modeling, and more, that can help you identify your most likely buyers and how they want to engage throughout their journey – and sends the insights you need right to your CRM.
You need to keep tabs on your accounts and territories so you can be the first to offer relevant solutions. D&B Hoovers offers access to the data, insights, leads, and account monitoring to identify and engage your most likely buyers at your target accounts. No more time wasted on prospecting that isn’t likely to pay off.
You have to know your buyers and their journeys to reach them first – and that requires complete, comprehensive data. Our solutions are fueled by the Dun & Bradstreet Data Cloud to give you insights on hundreds of millions of companies and contacts collected from relevant global sources. AI and machine learning are applied to offer deep insights about the people most likely to convert.