D&B Data Across the Adobe Experience Cloud
Match Anonymous Visitors to Actual Business Entities
Dun & Bradstreet natively embeds D&B Visitor Intelligence within Adobe Analytics for improved reporting and identification of unknown site visitors. D&B’s rich business data fills the Adobe Analytics dashboard with actionable insights and information that turn the anonymous into the known, improve campaign attribution, identify new industries and companies, and start the customer journey on the right path.
Create and Deliver Customized and Relevant Marketing Campaigns
Now, armed with granular knowledge of formerly anonymous visitors, it’s possible to deliver a custom and personalized message to a specific visitor via the Adobe Experience Manager… leading to much higher conversion rates, a far better digital experience for your visitors and increased ROI for your digital investments.