Master Data

The foundational data that unites systems, teams, departments, and businesses

Why Master Data? Delivered by Dun & Bradstreet's Live Business Identity, Master Data provides a consistent, trusted data foundation of core elements (business identity, entity management, corporate hierarchies) to enhance business performance and accelerate your digital transformation journey.

Everything You Touch Today Turns to Data
You are looking to gain a competitive edge by innovating with data across the enterprise, from finance, marketing, technology, sales, and compliance. But the volume, velocity, and variety of information available make it difficult to connect the right data points to better understand your business relationships. A master data program helps you gain control and connects data silos to unite your organization with a common understanding based on a consistent set of core data.
Powering Your Data Journey The journey to mastering your data leads to consistent engagement and experiences with your customers, prospects, and suppliers; and brings crucial order and structure across your various systems, regions, and departments. By way of Live Business Identity, derived from our Data Cloud, Dun & Bradstreet Master Data Solutions help you create a trusted view of all your business relationships.


D&B Master Data Unlock the potential of your data by aligning your data foundation (entity management, hierarchies and linkage) to meet your business objectives Unlock the potential of your data with Dun & Bradstreet. We help master your data by aligning the foundational elements (entity management, hierarchies and linkage) to meet your business objectives Learn More
Connectability Across Your Organization Bring commercial insight closer to your decision-making process Our entity matching process identifies unique business entities to enable the creation of commonly shared business insights. You can access our Master Data Solutions directly from the Dun & Bradstreet Data Cloud, making it easy to integrate with your workflows and systems, as well as to maximize your investments. Learn More
Consistent Global Coverage From various countries, curated from tens of thousands of sources, available anytime from the Data Cloud, Dun & Bradstreet's Master Data Solutions provide valuable information on organizations that compose the majority of the world’s GDP. Learn More
Data Quality You Can Trust Dun & Bradstreet's DUNSRight™ process is how we collect, aggregate, and verify data to build Live Business Identity The foundation of DUNSRight™ is quality assurance which includes over 2,000 separate automated checks, plus many manual ones, to be sure the data we deliver to you meets our high quality standards. Learn More