Master Data & Entity Intelligence
Build a Consistent, Unified Data Foundation Across the Enterprise
Standardize and unify core business data across systems to create a consistent foundation for decisions, workflows, and analytics.
Four Ways Teams Build Trusted Data Foundations with Dun & Bradstreet
Unify & Resolve Entity Data Across Systems
Single View of the Customer
Data Enrichment & Insight Activation
Data Governance & Standardization
Ways to Consume D&B Data
Three Ways To Anchor Your Data Management Workflows in D&B Data
The same verified D&B Commercial Graph™ delivered in three ways. Choose based on where you are on your AI journey and what's in your existing stack.
Featured Products
License data management products. We provide entity resolution, data unification, and enrichment capabilities directly within your existing workflows.
Best fit: teams that want to standardize, connect, and activate trusted data across the enterprise without rebuilding their data stack.
✓ D&B Connect
AI Connectors
Stream verified context directly into your own agents through our MCP server, pre-built MCP connectors, agent-to-agent workflows, and more.
Best fit: teams already building or running custom agents who need a governed context source inside their own AI platform.
✓ D&B MCP Server — verified context for any LLM
✓ MCP connectors — out-of-the-box integrations to agentic platforms in our expansive partner network
✓ Agentic workflows — prebuilt workflows and data samples for supported agentic systems
D&B Direct+ APIs & Data Feeds
Access the extensive D&B Commercial Graph delivered through our REST APIs, batch files, or data-warehouse feeds — so your engineers can integrate it into existing systems, ETL pipelines, and in-house applications on your own terms.
Best fit: teams with established data infrastructure who want full control over how Dun & Bradstreet insights flow through a traditional tech stack.
✓ D&B Direct+ APIs — near real-time entity, risk & hierarchy
✓ Batch & flat-file delivery — scheduled and one-time enrichment at scale
✓ Data-warehouse feeds — delivery into cloud warehouses including Snowflake, Databricks, and BigQuery
Not Sure Which Delivery Option Fits Your Needs?
Our team of solutions architects and data strategists can help you map the right mix of options based on where you are in your AI journey, the tools in your existing stack, and your unique business roadmap.
STUDY
Mastering Data Management: Why Leaders Are Prioritizing It for Better Performance and Growth
On average, businesses use more than 30 internal and 32 external data sources, creating a host of data quality challenges and proving the case for master data management (MDM). In fact, 63% of leaders say they are prioritizing MDM to drive performance, growth, and risk reduction.
IMPACT STUDY
The Total Economic Impact™ of Dun & Bradstreet’s Data Management Solutions
Organizations that invest in clean, connected data improve operational efficiency, unlock growth opportunities, and decrease risk exposure. Forrester’s Total Economic Impact™ (TEI) study revealed how Dun & Bradstreet’s master data management approach delivered measurable business value, including $11.8M Net Present Value (NPV), 208% ROI, and payback in just over a year. Access the full study to see what else was revealed.
Thought Leadership
Expert Insights from Our Leaders to You
Access the latest business insights and best practices from Dun & Bradstreet's leaders and data experts on ways to leverage data, grow your business, and navigate internal and external risk.
The biggest improvement has been efficiency — teams no longer need to manually update or maintain data. It’s reduced operational overhead and allowed us to focus on using data rather than fixing it.
Frequently Asked Questions
Common Questions About Dun & Bradstreet’s Master Data Solutions
Master data solutions help organizations create consistent, trusted views of their most important business entities, including customers, partners, and suppliers. By aligning data across systems and teams, these solutions support more confident decision‑making, reduce inefficiencies, and improve visibility into business relationships.
Dun & Bradstreet’s master data solutions are designed to integrate with existing platforms and workflows. Data can be accessed through the D&B Connect platform, delivered via APIs or batch files, or supported through guided implementation to help teams align data without disrupting current operations.
Dun & Bradstreet combines globally recognized business identifiers, comprehensive B2B data, and ongoing data expertise to help organizations maintain accurate, connected views of business relationships over time. This approach emphasizes data consistency, context, and continuous improvement rather than one‑time data cleanup.
Master data solutions are used across the organization, including sales, marketing, finance, compliance, procurement, and data teams. They help ensure that different functions operate from aligned information when assessing opportunities, managing risk, and supporting strategic initiatives.
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