Dun & Bradstreet is pleased to announce that it has acquired B2B Sales Acceleration leader Avention, maker of OneSource® solutions. The acquisition of Avention is a major step toward providing our customers with the premier data-driven solution for accelerating B2B sales growth. The combination of Dun & Bradstreet's best-in-class content with Avention's deep expertise in Sales Acceleration will enable our customers to boost sales, enhance go-to-market activity, and drive business growth globally.
With Dun & Bradstreet's global database of over 330 million business records fueling Avention's intuitive, user-friendly platform, B2B sales and marketing professionals can leverage timely data-driven insights — all from an interface that can easily connect to third-party platforms such as CRM and marketing automation systems.