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Marketing & Sales

Dun & Bradstreet Acquires Avention, Maker of OneSource® Solutions

Acquisition combines world’s most comprehensive commercial database with best-in-class Sales Acceleration platform

Addressing Today's Complex B2B Buying Process

Dun & Bradstreet is pleased to announce that it has acquired B2B Sales Acceleration leader Avention, maker of OneSource® solutions. The acquisition of Avention is a major step toward providing our customers with the premier data-driven solution for accelerating B2B sales growth. The combination of Dun & Bradstreet's best-in-class content with Avention's deep expertise in Sales Acceleration will enable our customers to boost sales, enhance go-to-market activity, and drive business growth globally.

With Dun & Bradstreet's global database of over 300 million business records fueling Avention's intuitive, user-friendly platform, B2B sales and marketing professionals can leverage timely data-driven insights — all from an interface that can easily connect to third-party platforms such as CRM and marketing automation systems.

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Avention Acquisition FAQs
Q: What has been announced?
A: Dun & Bradstreet has acquired Avention, a leading global provider in the B2B Sales Acceleration space.
Q: How will customers benefit from the acquisition?

A: The acquisition of Avention is a major step toward providing our customers with the premier data-driven solution for accelerating B2B sales growth. The combination of Dun & Bradstreet's best-in-class content with Avention's deep expertise in Sales Acceleration will enable our customers to accelerate sales, enhance go-to-market activity, and drive business growth globally.

Dun & Bradstreet brings:

  • The world's most comprehensive and trusted commercial database with more than 265 million business records from 30,000 sources in 190 countries, updated 5 million times a day.
  • Industry-leading contact intelligence on more than 70 million professionals from our NetProspex acquisition.
  • Hoover's editorial insights covering over 40,000 leading companies and 1,000 industry segments.

Avention's powerful sales platform brings:

  • An intuitive, dynamic user interface to deliver intelligence that can be customized to meet each user's needs.
  • Powerful alerts, triggers, and profiling capabilities that leverage both structured data (e.g. industry codes, address, and employee information) and unstructured data (e.g. social content, news feeds, and analyst reports).
  • Simple integration with the mission-critical systems that your teams use every day, including SFDC, Dynamics, Marketo, and Eloqua, as well as homegrown systems used by many companies.
Q: What are Dun & Bradstreet’s plans for Avention?

A: The initial focus will be on the integration of Dun & Bradstreet data on the OneSource platform, as it will provide our customers with a user-friendly solution designed to increase sales productivity and effectiveness. Coupled with our Advanced Marketing solutions, the acquisition allows us to scale our offerings in Sales & Marketing to deliver more customer benefits than ever before.

For more on Avention, please visit: https://www.avention.com/products.

Q: Who can I speak with for more information? What is the Customer Service number?

A: For existing Dun & Bradstreet customers, contact your account manager, or call the Dun & Bradstreet/Hoover's hotline at (800) 486-8666.

For existing Avention customers, contact customer service at (800) 433-0287, or email support@avention.com. If a customer contacts the Dun & Bradstreet customer support line about an Avention question, our agents will provide this contact information.

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