Marketing & Sales

Dun & Bradstreet Acquires Avention, Maker of OneSource® Solutions

Acquisition combines world’s most comprehensive commercial database with best-in-class Sales Acceleration platform

Addressing Today's Complex B2B Buying Process

Dun & Bradstreet is pleased to announce that it has acquired B2B Sales Acceleration leader Avention, maker of OneSource® solutions. The acquisition of Avention is a major step toward providing our customers with the premier data-driven solution for accelerating B2B sales growth. The combination of Dun & Bradstreet's best-in-class content with Avention's deep expertise in Sales Acceleration will enable our customers to boost sales, enhance go-to-market activity, and drive business growth globally.

With Dun & Bradtreet's trusted insight on hundreds of millions of global company records fueling Avention's intuitive, user-friendly platform, B2B sales and marketing professionals can leverage timely data-driven insights — all from an interface that can easily connect to third-party platforms such as CRM and marketing automation systems.

A Faster Path from Prospect to Profitable Relationship

D&B Hoovers is a sales acceleration solution that provides a faster path from prospect to profitable relationship by leveraging data and analytics. B2B sales professionals can target more strategically, enable informed conversations and enhance sales productivity. Learn More