Engaging buyers in today's complex B2B environment demands more time, effort, and intelligence than ever.
Even with unprecedented access to data and analytics, sales and marketing teams appear to be struggling to connect with their audience.
How do you measure up?
In the inaugural "State of Sales Acceleration" report, D&B surveyed over 300 B2B buyers and sellers from across the globe to discover:
It's never been more important for sales and marketing to work collaboratively on executing customer-centric strategies that move the needle.