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The New Model for Sales and Marketing Success

New eBook: Discover why (and how) data-driven companies are 23x more likely to acquire new customers and insider tips to help you grow.Download Now

Outperform the Competition with Better Data and Analytics

Today’s B2B buyers expect on-demand, omnichannel, and personalized customer experiences making it more challenging than ever to win their business. In our new eBook, The New Model for Sales and Marketing Success, we explore how some of today’s most successful sales and marketing professionals are using this new model to help deliver better customer experiences, eliminate waste across the funnel, and drive revenue faster.

To help you identify ways to improve your business performance, we’ve put together this guide full of tips, tricks, and real-world examples from companies like Ricoh USA, 4C, and Pegasystems on how to create smarter ABM strategies, improve marketing ROI, accelerate your buyer’s journey, increase sales efficiency, and more.

In the eBook you will learn ways to leverage data to help your team:

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Analyze and identify ideal customer profiles

Create a single view of your prospects and customers, analyze and segment key markets, and prioritize targets based on predictive analytics.

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Target audiences successfully across online and offline channels

Target high-priority ABM accounts, reach B2B audiences both online and offline, and align people, processes and technologies around the same high-quality data.

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Engage and nurture your most valuable prospects

Help identify and understand who is engaging with your digital activities to create personalized 1:1 buying experiences and accelerate and simplify the path to conversion.

Empower Your Teams to Close More Business, Faster

According to McKinsey Global Institute, data-driven organizations are 23 times more likely to acquire customers. In addition to learning about the importance of quality data and analytics, aligning teams and technologies, and eliminating waste, this guide will give you a practical look at which methods can work best for your business and your areas of focus.

Small, quick wins can result in big momentum and improved performance overall. Download the New Model for Sales and Marketing Success eBook today to get started.



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