Is B2B Ready for Consumer-Driven Customer Experiences (CX)?
In the 5th edition of our annual Data-Driven Marketing & Advertising Outlook Report undertaken by Adweek Branded for Dun & Bradstreet, we take a closer look at what’s driving the growing demand for better, more personalized omnichannel B2B customer experiences—and how you can capitalize on this emerging trend to deliver smarter campaigns, higher customer loyalty, and better ROI.
B2B consumers now expect integrated, seamless, interactive customer experiences, similar to their B2C counterparts. The consumerization of B2B buying is nothing new, but in the last year it has taken center stage, becoming a top priority for many B2B marketers.
In this report, you’ll learn:
- Why customer experience has become critical to B2B marketers
- The biggest obstacles to customer experience success and how to solve them
- How to take full advantage of your most powerful asset—your data
Download the 2020 Data-Driven Marketing & Advertising Outlook Report today!