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2019 Data-Driven Marketing & Advertising Outlook

Mind The Data GapDownload Report

 

90% of B2B brands and agencies believe the use of data and analytics is changing how they approach advertising and marketing.

How do you measure up?

For the third consecutive year, Dun & Bradstreet has partnered with Adweek to gain a deeper understanding of how B2B brands are approaching data-driven marketing. From its impact on ABM to programmatic, the 2019 Marketing & Advertising Outlook shines a light on today's biggest challenges.

You'll learn:

  • How B2B marketers are using technology in their marketing stacks
  • The most crucial marketing and advertising priorities for 2019
  • How data is impacting ABM
  • The state of programmatic advertising
  • The differences between how B2B brands and agencies use data



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