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The 6th Annual B2B Marketing Data Report

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Is Data Driving or Derailing Your Sales & Marketing Strategy?

Data is top of mind for many B2B marketers. But do they have the right data to drive success?

For the sixth consecutive year, Dun & Bradstreet surveyed over 250 B2B sales and marketing professionals to understand how data is being used to guide their go-to-market strategy. We uncovered the biggest obstacles and opportunities that are shaping the B2B sales and marketing landscape in 2018 and beyond.

Data Quality is Critical89% believe data quality drives B2B sales and marketing
Confidence in Data is ShakyHalf of B2B firms are not confident in the quality of their data
Data is Needed for Key Initiatives88% believe data is crucial for ABM, but only 1/3 of firms are executing it


How do you measure up?

The 6th Annual B2B Marketing Data Report provides a unique lens into the data-driven tactics and strategies being leveraged by your B2B peers.

Download the report to learn:

  • The current state of B2B data quality
  • Industry benchmarks - see how you stack up
  • The top sales and marketing tactics in use
  • How to align data across channels to drive growth

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