How Finance & Marketing Can Accelerate Revenue Growth with Data Inspiration
If a traditional enterprise growth journey were like a road trip, we might have found finance in the garage crunching numbers and ensuring the vehicle was properly maintained while marketing drove the car to new, exciting places.
In order to accelerate modern revenue growth, finance and marketing need to be comfortable exchanging roles in the driver’s seat as well as in the garage. The key to this collaboration is a relentless focus on the customer fuelled by data.
4 Keys to Fueling Revenue Growth with Data:
- Unified Mission—It’s important to align on the right metrics and goals as a business prior to undergoing any efforts to become more data-inspired.
- Segmentation—Customer segmentation might be the ultimate ticket to unifying marketing’s growth goals with finance’s desire for profitable ROI.
- Structure—Having the right structure underlying your customer data can contribute to a firm foundation of flexible analytics and insights across the board.
- Integration—Integrated analytics can help finance and marketing drive profitability as well as top-line revenue growth.
Check out the infographic below to learn more: