Display Advertising

Reach the right audience at the right time on Facebook and Instagram

  • Person-centric and behaviour data
  • Household targeting
  • Insights on Life Phase, Education level, Income
  • Deep Person data from Dun & Bradstreet
  • Solution for social media advertising

Stop wasting your advertising budget at irrelevant audiences

Advertising to the wrong audience is a waste of money. With Bisnode Direct Display Advertising you will target only relevant customer segments, through more than one channel.

"Dun & Bradstreet possesses such a lot of unique data and this means we can market ourselves to people who genuinely are potential customers."

Jonas Lif CRM Manager International Motors

Being data-driven will make you relevant at all times
Pin-point your targeted audiences
Combine your Customer Data, Bisnode Data and Facebook. The result? Highly relevant target audiences that enable enhanced ROI and a focus on growth.

Why choose Dun & Bradstreet Direct Display Advertising?

Access big data analytics in real-time
Produces precise and highly efficient target audiences
Combines person-centric data with behavior data for unique insights
Enables you todisplay your ads exclusively to relevant consumer groups

Product Summary

Dun & Bradstreet Business Contacts Features:

  • Measure campaign effectiveness per individual/household
  • Pay per impression (PPI)
  • No technical skills in Facebook or Instagram needed
  • Advanced Analytics by Bisnode Data Scientists
  • Add tailor-made segmentation
  • Omnichannel targeting
  • Frequency cap per user across channels to eliminate waste
  • Your data + Bisnode data + Facebook data
  • User friendly web interface
  • Bisnode Standard Segments
  • Add tailored custom audiences
  • Bisnode or self-managed campaign tool
  • Web-based selection
  • Access audiences via Facebook Business Manager
  • Double-touch campaigns to increase conversion rates
Are you in B2B and need a solution for account based marketing? Then check this out:
See our customer case – International Motors

300% increase in qualified leads

In the automotive industry it’s standard to play safe when it comes to data. However, Jonas Lif, CRM Manager at International Motors, wanted to base his decisions on something more to increase the accuracy of customer cultivation. With Bisnode’s help he developed a more precise targeting system for online advertising. 
The result?
The number of qualified leads has tripled.

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