Overview
Rocket Fuel employs data science not rocket science to help its customers keep pace with the escape velocity of digital advertising. The company's proprietary software uses big data and artificial intelligence to simultaneously run more than 1,000 online ad campaigns for customers ranging from UCLA and Kraft Foods to Choice Hotels and Johns Manville, with 130% revenue retention. Its program learns from customers' behavior and adjusts
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Read More individual campaigns on the fly to follow the clicks faster than human analysis would allow. In 2017 Sizmek agreed to buy Rocket Fuel for a total value of $145 million.
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Read More individual campaigns on the fly to follow the clicks faster than human analysis would allow. In 2017 Sizmek agreed to buy Rocket Fuel for a total value of $145 million.
Read Less
Mark Grether
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Contacts
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Mark GretherChief Executive Officer
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