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Material Holdings, LLC
Overview
LRW Group
LRW specializes in custom market research focused on consumer behavior modeling, path to purchase, and competitive landscape, market segmentation, brand, ad and communication, customer experience and innovative and product development. The company conducts its research using a variety of methods including brand tracking, qualitative methodologies, digital analytics, and data collection and privacy. LRW's material brands include Material, T3, Greenberg, ...
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Salt Branding, Karma Agency, Aruliden, Killer Visual Strategies, Strativity, and Kelton Global. Founded by Arnie Fishman in 1973, LRW is part of Material, a modern marketing services company.
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