D&B Business Directory

Sometimes just plain advertising works, and sometimes you need LatinWorks. LatinWorks Marketing provides advertising and marketing services to FORTUNE 1000 clients seeking to tap into the growing Hispanic market. Its portfolio includes TV, print, and digital work for such brands as Anheuser-Busch, Mars, ESPN, and Burger King. Renouncing stereotypes in its creative work, the agency has instead based its strategic development process on an understanding of how generational differences influence the Hispanic worldview -- from acculturation through assimilation. The Diversified Agency Services unit of Omnicom Group, the world's largest media services conglomerate, is an investor in LatinWorks.