Data quality is key.
80% of marketers believe data quality is critical. But overall data quality is considered "questionable" at best.
Analytics are on the rise.
70% use or plan to use analytics to drive market prioritization, Account-Based Marketing, and more meaningful segmentation and targeting.
Better alignment is required.
40% of marketers don't feel as though their sales teams have the right account intelligence to engage with prospects - yikes!
