How does your business measure up?
63% of organizations surveyed are buying advertising programmatically.
Adweek and Dun & Bradstreet surveyed over 150 B2B marketers to take their pulse on the state of programmatic advertising and digital marketing. Download the 2018 B2B Advertising & Marketing Outlook to gain a clearer picture on exactly how the B2B community will be investing and leveraging programmatic as part of their data-driven marketing strategies in 2018 and beyond.
- How B2B marketers are approaching programmatic advertising
- Where budgets are being allocated for programmatic
- The biggest obstacles to programmatic success
- Strategies for moving to the next level of programmatic led by data-based personalization and ABM
- The new alignment between sales and marketing to drive advertising
Want to know more about our solutions for increasing the precision of your programmatic advertising? Click here.