Transform your Business

Accelerate digital transformation, create a trusted view of key relationships, unify data across departments, and leverage data for innovation

Accelerate Transformation & Unite the Enterprise

In today’s changing business environment, digital transformation doesn’t just mean evolution and progress – it means survival. The very nature of markets is changing. But the one constant in all this disruption is data. But for this data to have value, it needs to be managed, its power harnessed. There is a certain type of data that makes other data more manageable, more understandable, and more meaningful. It’s called Master Data, and it makes possible the accurate linking of data between systems, applications, and processes.

Learn how to leverage the Dun & Bradstreet Data Cloud and our Master Data Solutions to transform your business.

80% of businesses struggle to manage the volume, variety, and velocity of their data.

“The B2B Data Activation Priority,” Forrester, 2018
80 percent illustration

Master Data: The key to unlocking efficiency & value

As digital transformation continues to spawn innovation of new services and disrupt business models; Master Data becomes even more valuable — because it helps create a source of common business truth. It knocks down information obstacles, unites business processes, and provides the vital means for survival and success in the digital world.

The Dun & Bradstreet Data Cloud offers a broad set of global, trusted reference information that can be used to harmonize multiple disparate data silos in order to create a “common language” about key business relationships across the enterprise. Our Live Business Identity — derived from our Data Cloud — delivers the Master Data requirements of structure, connectivity, coverage, and quality. Specifically, these are delivered through the foundational elements of Live Business Identity: the Dun & Bradstreet D‑U‑N‑S® Number, entity resolution capabilities, and corporate hierarchy insights for detecting relationships between entities.

Learn how Ricoh overhauled its digital targeting strategy and saw an 86% lift in data quality by working with Dun & Bradstreet.

Insight to Transform Your Business

By connecting this common, trusted, and continuously updated view of customers, prospects, suppliers, and partners across the business, a Master Data approach helps our customers improve performance by enabling effective enterprise workflows, better decision-making, and consistent interactions with key business relationships. This ultimately supports revenue growth, better risk management, and seamless digital transformation.

Learn How Dun & Bradstreet Helps Accelerate Revenue