Forrester Wave Report Names Dun & Bradstreet “a Leader” for B2B Marketing and Sales Data
This new report identifies an urgent need for a consolidated view of markets that integrates business and B2B behavioral signals and supports all revenue functions.
With the release of “The Forrester Wave™: Marketing and Sales Data Providers for B2B, Q1 2024,” Forrester researchers examine for marketing and sales teams the trends currently impacting buyer journeys, and the related data-driven objectives that will be crucial to their performance and business growth.
Subtitled “The 14 Providers That Matter Most and How They Stack Up,” the report also assesses the data companies that Forrester researchers deemed most significant. The authors named Dun & Bradstreet “a Leader” following an evaluation of 28 criteria that resulted in the highest score possible in the data management, partner ecosystem, global delivery strategy, firmographic (account) data, and data discovery capabilities criteria.
According to the authors, Dun & Bradstreet has made “a remarkable move to expand its demographic coverage” and “is especially effective among complex global enterprises seeking data and services that go beyond basic marketing and sales use cases.”
Find out why we’re “a top choice” for data and services!
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