Data-driven digital advertising gave International Motors three times more leads.
In the automotive industry it’s standard to play safe when it comes to data. However, Jonas Lif, CRM Manager at International Motors, wanted to base his decisions on something more to increase the accuracy of customer cultivation. With Bisnode’s help he developed a more precise targeting system for online advertising.
The result? The number of qualified leads has tripled.
Subaru probably sounds familiar – but Isuzu? Perhaps not – Isuzu Motors specializes in pickups that are mainly bought by companies. “However, Isuzu also needs to increase brand awareness among pickup owners – we want Isuzu to be the obvious choice and of course we want to increase sales,” says Jonas Lif, CRM Manager at International Motors.