D&B Optimizer Improves your sales efficiency, CRM acceptance and targeting

Empower your CRM with global, accurate, actionable B2B Sales Intelligence

  • Competitive insights with our analytics
  • Real-time enrichment of your sales accounts and incoming leads
  • Cloud based connector with integrations to Salesforce and Microsoft
  • Corporate family tree will identify hidden potential
  • Global coverage with up-to-the minute data

D&B Optimizer removes bad data. Sales People who trust their CRM will be far more effective and will always have correct, updated data resulting in pin-sharp targeting and a massively better customer experience. And a happy, successful salesforce!





What is D&B Optimizer
D&B Optimizer is a secure cloud-based platform to enhance your marketing and sales data, helps you profile your best opportunities, and reach your target audiences. It comes loaded with advanced analytics and easy integration into your marketing systems with connectors for Salesforce and Microsoft. D&B Optimizer not only unlocks the value of your current data but enhances the new data you collect every day while driving more effective segmentation and targeting to accelerate growth in your business.
Better quality data will help drive growth
Is your current data fit for purpose?
Can you afford not to have well structured and connected data? Businesses with a foundation of accurate and complete data realize stronger returns on their sales and marketing initiatives, and achieve faster growth for their business. Sales and marketing professionals who use data effectively enjoy 36% higher customer retention rates, deliver 38% higher sales win rates and achieve upwards to 20% growth. (Hubspot)
Base your decisions on correct data
Keeping data up to date is an uphill struggle for sales and marketing teams. In fact, Salesforce estimates that 91 percent of CRM data is incomplete and 70 percent of that data decays annually. Powered by the Dun & Bradstreet Data Cloud, D&B Optimizer can help you increase sales, improve campaign performance, and reduce the costs associated with bad data.

D&B Optimizer Connectors

D&B Optimizer for Salesforce

Manages data quality continuously and automatically within your Salesforce environment so you don’t have to. Be confident in segmenting the market, identifying priority targets, and ensuring alignment across your business. With automatically enriched account and lead records, D&B Optimizer provides direct access to real-time, quality data.

D&B Optimizer for Microsoft

D&B Optimizer for Microsoft links core business intelligence to additional insights, analytics, and data analysis capabilities, enabling new data leveraging options across the Microsoft stack. By combining Dun & Bradstreet’s data with Microsoft’s CDS and Dynamics 365 platform, you can leverage realtime, actionable data to make critical business decisions.

Why choose D&B Optimizer?

Identify cross-sell and upsell opportunities with visibility into corporate linkage and family trees
Robust dashboards drive better market analysis
Increase productivity by eliminating manual data entry efforts
Flexibly ingest data based on DUNSRight™ matching or compare side by side

Product Summary

  • More than 365+ million business entities
  • Global data from more than 220 countries
  • D&B global unique identifier D-U-N-S® Number
  • Data across the globe updated 5M times daily
  • 18.3M+ businesses linked to 4.5M+ family trees
  • 80 fields of advanced information for enrichment
  • Native applications simple to install right within your Salesforce or Microsoft Dynamics 365 environment
  • Continuous Automatic Data Hygiene
  • Data Analysis and dynamic Visualization of your company and contact data
  • Automated data management
  • Real-time data enrichment
  • Segment accounts by revenue, industry, employee size, and geographic location
  • Match, remove duplicates, and flag out of date business records
  • Expedite time-to-value for new technology platforms your company invests in
Ressources: Learn more about D&B Optimizer